Generating Inbound Leads
Inbound marketing is a strategy that focuses on being found by customers as opposed to trying to find them.
Inbound marketing integrates search marketing, social marketing, and content marketing to significantly increase sales while reducing costs.
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Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of improving the results from online marketing by increasing the activities (conversions) that visitors to a website, take.
Typical conversions are downloads, registrations, and contact us forms filled out. CRO is critical to developing a winning strategy for your online marketing when you consider that driving traffic costs money, if that traffic isn’t converting, you’re just wasting money.
Marketing automation is an online strategy that employs relationship marketing tactics, personalization, and behavior scoring to maximize your sales and lead generation efforts.
One of the biggest confusions is that marketing automation is thought to be email marketing. Even though marketing automation does use email as a channel, it is not email marketing as most people think about it.
3Sixty Interactive helped us not only revamp our site but came up with creative ideas on how to market us and expand our presence online
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