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Generating Inbound Leads

Inbound marketing is a strategy that focuses on being found by customers as opposed to trying to find them.

Inbound marketing integrates search marketing, social marketing, and content marketing to significantly increase sales while reducing costs.
Learn More About Inbound Marketing

Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of improving the results from online marketing by increasing the activities (conversions) that visitors to a website, take.

Typical conversions are downloads, registrations, and contact us forms filled out.  CRO is critical to developing a winning strategy for your online marketing when you consider that driving traffic costs money, if that traffic isn’t converting, you’re just wasting money.

Learn More About CRO

Marketing Automation

Marketing automation is an online strategy that employs relationship marketing tactics, personalization, and behavior scoring to maximize your sales and lead generation efforts.

One of the biggest confusions is that marketing automation is thought to be email marketing.  Even though marketing automation does use email as a channel, it is not email marketing as most people think about it.

Learn more about Marketing Automation

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