Does your company have a divide between your sales team and your marketing team?
Is your sales team unhappy with the quality of leads that your marketing efforts are generating?
Take a look at this paper on Account Based Marketing to learn how to bring these two teams together for the goal of growing the company
Not seeing results from your search marketing efforts?
A recent statistic discovered by Rand Fishkin found that 48.96% of all Google searches end without a click!
Account Based Marketing is a B2B demand generation strategy that will bring you real results.
Remember back in the day when our salespeople identified target accounts within their territories, went after those accounts and ultimately gained new business?
Let’s use ABM marketing to support the tried and true sales methods.