Digital Marketing Blog

The truth about personalization

The Truth About Personalization

Monday, July 15th, 2019

I know you’ve heard this before. Personalize your marketing messaging and you’ll get better results. So, you started putting the recipient of your email marketing campaign’s first name in the subject line and no great results. There’s nothing more to conclude than that this personalized marketing stuff doesn’t work…just like all that other digital stuff […]

 
Update To Domain Authority Causing Confusion

Update To Domain Authority Causing Confusion

Friday, April 12th, 2019

Earlier this year there was an update to the Domain Authority “algorithm” that has caused a fair amount of confusion among SEO’s and marketers alike and though you may not be directly involved in the on-going optimization of your site, it is important to at least have a cursory understanding of what is happening. What […]

 
Speed Kills

Speed Kills

Wednesday, March 13th, 2019

When you visit a website, how long are you willing to wait for the page to load? If you’re like most users, 3 seconds seems to be the point of frustration. Page speed tolerance does depend on a couple things like who the user is, what the intent of the visit is, what the industry […]

 
3 Easy Steps For Reputation Management

3 Easy Steps For Reputation Management

Friday, February 22nd, 2019

Reputation management is a crucial part of any business. In this digital world, buyers in all industries use digital content to make purchasing decisions. Having a good online business reputation shows value and trust, and sustains repeat customers. When customers decide to trust your business, they are choosing you as a reliable brand. To win […]

 
Google’s Position Zero

Google’s Position Zero

Thursday, December 27th, 2018

What if finally getting your website to rank in the first position on the first page of the search engine results page (SERP) was no longer the best position! Well, that time may have come There have been a lot of changes to Google’s SERP in the last couple of years. Adwords ads are no […]

 
Holistic Digital Marketing

Holistic Digital Marketing

Friday, December 7th, 2018

It’s nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to try to connect with your customers than you have time, people, or money for. So, what happens most of the time is that you focus […]

 
List Segmentation For More Sales

List Segmentation For More Sales

Wednesday, December 5th, 2018

You’ve heard it over and over, email is the one marketing tool that continues to produce consistent results. But you’re not seeing it with your email marketing efforts! In fact, there are a number of your peers in the industry that are either going to quit using email or they already have. And, maybe you’re […]

 
Sure You Want To Be #1 On Google, But Where?

Sure You Want To Be #1 On Google, But Where?

Friday, November 30th, 2018

Everyone wants to be on the first page of Google’s search engine results page (SERP) but what that means is more confusing today than ever. Do you want to be number one in the organic section of the first page? Do you want to be number one in the ads section of the first page? […]

 
Ask Them Nicely

Ask Them Nicely

Monday, November 12th, 2018

In last week’s blog post I talked about what a Net Promoter Score (NPS) is and how to start figuring out what your score is. In that blog post, I covered the different types of surveys that you’ll need to use to get the information from your customers that you need to calculate how your […]

 
Do You Know Your Score?

Do You Know Your Score?

Friday, November 9th, 2018

Word of mouth is important, regardless of the type of business that you’re in. Today’s online equivalent to word-of-mouth is an online review. We’ve all heard about the importance of reviews but did you know: 85% of consumers trust online reviews as much as personal recommendations ~ Brightlocal Positive reviews make 73% of consumers trust […]

 

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