Digital Marketing Blog

You Are NOT The User.  Accept It!

You Are NOT The User. Accept It!

Tuesday, November 7th, 2017

A number of years ago we were involved in a website project with a challenge. Our client’s current website had been up for a number of years and had stopped producing the leads that it once had. Also, the engagement on the site had diminished to the point that their bounce rate was well above […]

 
Website Flat Design & Your Users

Website Flat Design & Your Users

Wednesday, October 18th, 2017

it’s said in conference rooms around the globe. You used it as your guiding principle when you had your current site built. And, you’re going to use it again when you have your next site built. It’s been a guiding principle since the mid-90’s, and it will be used well into the foreseeable future. “Just […]

 
HTTPS

They’re Going To Know You’re Not Secure

Tuesday, October 10th, 2017

You’ve got a website for your business. You’re probably like a lot of website owners, some people will fill out your contact form, and occasionally you’ll get someone to download a whitepaper or a case study from your site. Then all of a sudden it stops. Nobody is filling out any of the forms on […]

 

Is Negative SEO Real?

Thursday, September 28th, 2017

Like you don’t have enough to do, now there’s this! Negative SEO is real and its probably the most compelling reason for you to get into the habit of regularly reviewing what is going on with your website. What Is Negative SEO At its most basic level, Negative SEO is an activity that someone engages […]

 
Why You Need A Mobile-Friendly Website

Why You Need A Mobile-Friendly Website

Wednesday, September 13th, 2017

  Just because we can’t “see” the changes that are happening doesn’t mean that the changes aren’t happening. The warnings have been clear, consistent and possibly too ominous. The fact is that mobile is driving everything online and if you’re not making plans to get on the mobile train, you will be left behind. I […]

 
Holistic SEO

Holistic SEO: The Only Way To Succeed!

Tuesday, August 15th, 2017

  To permanently rank well for organic search results requires that your strategy focuses on every aspect of your website and marketing campaigns. Technical SEO, UX, site content, and social posts all need to be considered in a holistic SEO approach. Successful #SEO Requires A Holistic Approach Click To Tweet Before we dive into how […]

 
It Might Be A UX Problem

It Might Be A UX Problem

Thursday, July 20th, 2017

  You had enough! Your site wasn’t bringing in any business and you decided to fix the problem, once and for all. You did a detailed search for a company that could build a new website for your company. You committed the money and time to the project. You even took time out of your […]

 
How To Spot Bad SEO Services – Rewrite as article spinning

How To Spot Bad SEO Services – Rewrite as article spinning

Wednesday, June 21st, 2017

  Holy Cow! We just got a box full of promo goodies, in the mail. We never get goodies! We’re an agency, we’re the ones that are always giving this stuff away. Imagine our surprise and delight when this little box of fun showed up on our door. This was sent to us by a […]

 
Why You Need To Change Your Search Marketing Strategy

Why You Need To Change Your Search Marketing Strategy

Wednesday, June 7th, 2017

The world of search marketing sure is changing which means your search marketing strategy has to change. There are always a bunch of algorithm changes that happen every year and last year we saw an unprecedented number of changes to the Search Engine Results Pages (SERP). Now we’re seeing impacts from just raw competition along […]

 
Email Marketing Is Growing

Email Marketing Is Growing

Friday, May 19th, 2017

7 Billion emails were sent in the 1st qtr of 2017! Your customers want your email communications. And, more and more people are subscribing to email marketing subscriptions all the time. Big Brand’s databases grew by no less than 5.6% since 2015. The reason that these email lists are growing vary depending on industry and […]

 

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