Digital Marketing Blog

Holistic Digital Marketing

Holistic Digital Marketing

Friday, December 7th, 2018

It’s nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to try to connect with your customers than you have time, people, or money for. So, what happens most of the time is that you focus […]

 
List Segmentation For More Sales

List Segmentation For More Sales

Wednesday, December 5th, 2018

You’ve heard it over and over, email is the one marketing tool that continues to produce consistent results. But you’re not seeing it with your email marketing efforts! In fact, there are a number of your peers in the industry that are either going to quit using email or they already have. And, maybe you’re […]

 
Sure You Want To Be #1 On Google, But Where?

Sure You Want To Be #1 On Google, But Where?

Friday, November 30th, 2018

Everyone wants to be on the first page of Google’s search engine results page (SERP) but what that means is more confusing today than ever. Do you want to be number one in the organic section of the first page? Do you want to be number one in the ads section of the first page? […]

 
Ask Them Nicely

Ask Them Nicely

Monday, November 12th, 2018

In last week’s blog post I talked about what a Net Promoter Score (NPS) is and how to start figuring out what your score is. In that blog post, I covered the different types of surveys that you’ll need to use to get the information from your customers that you need to calculate how your […]

 
Do You Know Your Score?

Do You Know Your Score?

Friday, November 9th, 2018

Word of mouth is important, regardless of the type of business that you’re in. Today’s online equivalent to word-of-mouth is an online review. We’ve all heard about the importance of reviews but did you know: 85% of consumers trust online reviews as much as personal recommendations ~ Brightlocal Positive reviews make 73% of consumers trust […]

 
Are You Nurturing?

Are You Nurturing?

Tuesday, October 30th, 2018

“Lead nurturing is a process, not an event.” That statement in a Marketing Experiments article caught my attention. All too often, as marketers, we focus too much attention on the final conversion point in our customer’s decision process. The contact us or request a quote form submission is often held up as an example of […]

 
Podcast Show Formats

Podcast Show Formats

Wednesday, October 3rd, 2018

Podcast marketing is a great channel for businesses of all sizes, in every industry, and for both B2B and B2C market segments. Starting a podcast should be on everyone’s marketing plan if you’re not already running a podcast. There is one question that we get asked a lot from marketers that are just starting to […]

 
Podcasting services flint, mi

Wednesday, September 26th, 2018

Podcast Growth Amazing If you’ve been keeping up on the latest trends in digital marketing, no doubt you’ve been seeing a lot of chatter about podcasting over the last few months. It’s no secret that this channel is exploding. To put it all in perspective I thought that this infographic by Podcasting Insights really put […]

 
7 Digital Marketing Myths

7 Digital Marketing Myths

Friday, September 21st, 2018

Metrics, analytics, ROI. These are what digital marketing was built on, but what if the reports that you’re using to make marketing decisions are no longer valid? I think that the only thing that moves faster, in digital marketing, than new technologies is the way that technology is used. What used to be considered common […]

 
how important are marketing metrics

how important are marketing metrics

Friday, September 7th, 2018

Based on a lot of articles that are being written, lately, marketing metrics are increasingly important to everyone. Especially to B2B companies. A recent study by Demand Gen found that 87% of B2B marketers that they talked to said: “marketing measurement and reporting are a growing priority for their organization.” Here’s another surprise. Only 7% […]

 

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