Digital Marketing Blog

Email Marketing Is Growing

Email Marketing Is Growing

Friday, May 19th, 2017

7 Billion emails were sent in the 1st qtr of 2017! Your customers want your email communications. And, more and more people are subscribing to email marketing subscriptions all the time. Big Brand’s databases grew by no less than 5.6% since 2015. The reason that these email lists are growing vary depending on industry and […]

 
You Could Be Losing 23% Of Your Visitors

You Could Be Losing 23% Of Your Visitors

Thursday, May 11th, 2017

As if you don’t have enough to worry about, already! Now, you have to start worrying about whether your website visitor’s browsers are telling them that your site isn’t safe! Really, this is happening! We wrote about this in an earlier post, but now Google’s moving to the next stage of their plan. In Google’s […]

 
Using Images Correctly

Using Images Correctly

Wednesday, May 3rd, 2017

If you want to increase the engagement of the content on your blog or within your website, just add some imagery. It’s a well know fact that people love to look at pictures and when they land on a webpage or a blog article, images will grab their attention first. Yup, you really need to […]

 
User Intent For Content Marketing

User Intent For Content Marketing

Thursday, April 20th, 2017

Back in the day, SEO success was tied directly to a key-word or very short key-phrase. A user would type in a word or two into a search engine query box and they’d receive listings of website pages that matched (according to the search engines algorithm) what the user typed in. That is no longer […]

 
Just Getting Attention Isn’t A Success Metric

Just Getting Attention Isn’t A Success Metric

Thursday, April 13th, 2017

I just finished reading a post by Jakob Nielsen, renowned web usability expert, about user engagement with online ads. The article describes how people view ads that are on a web page. What the team at the Nielsen Norman Group found was that there are 3 design elements that attract user’s attention: Plain Text Faces […]

 
Stop The Cycle Of Crisis

Stop The Cycle Of Crisis

Tuesday, April 11th, 2017

Your company sells to other businesses. You are a B2B business and business has been okay, lately. You’ve had your head down working hard when all of a sudden you realize that your pipeline is empty! You have no quotes out, there are no sales meetings scheduled, and you don’t have any prospects. Yup, it’s […]

 
No, They Didn’t Just Type Your URL Into Their Browser!

No, They Didn’t Just Type Your URL Into Their Browser!

Tuesday, April 4th, 2017

Why Attribution Is Important Here’s a story that could be told in any marketing office in any country. A lead comes in through your website and the first question that gets asked is “Where did they come from”. Or in other words, what marketing effort should receive the credit for sending us a lead. Generally […]

 
Steps To A Solid Digital Marketing Foundation

Steps To A Solid Digital Marketing Foundation

Thursday, March 30th, 2017

AI Are you kidding me? I just received a newsletter that I’ve been subscribed to for a couple of years.  The topics that they cover are all about digital marketing, which as you can imagine, I’m always really interested in.  And, this newsletter has always been a go to source of really good information for […]

 
Catch Your Breath And Develop A Plan

Catch Your Breath And Develop A Plan

Wednesday, March 22nd, 2017

Digital Marketing Moves Quickly, Have A Digital Marketing Strategy There’s no denying that the one constant with digital marketing is change! New technologies, new platforms, and new ways to use technologies are leaving many business owners and marketers gasping for air. Keeping up can mean the difference of winning that next sale or loosing it. […]

 
Before They Can Open It They Have To Get It

Before They Can Open It They Have To Get It

Tuesday, March 14th, 2017

Email continues to be the dominant marketing channel for both B2B and B2C businesses. Engagement in 2016 was up again, over 2015, with some industries seeing as much as a 26% growth in engagement rates. This, obviously is great news for business owners and marketers. However, for those of us who are using email marketing […]

 

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