Digital Marketing Blog

B2B Behavior Changes Will Last

B2B Behavior Changes Will Last

Wednesday, May 20th, 2020

Over these past couple of months, your customer behaviors have dramatically changed, and the predictions are that your customers won’t be going back to their old behaviors. Your customers have been forced to make any non-essential purchases online. That means that they’ve had to research products and services online, compare solutions online, and determine what […]

 
EAT Your Way To Better SEO

EAT Your Way To Better SEO

Wednesday, April 29th, 2020

With all of the changes that happen on a regular basis in the digital marketing field, one constant is the importance for your website to rank high within the search engine’s organic results areas. At times organic ranking can seem like smoke and mirrors. Part of the problem is that there has never been a […]

 
Marketing Communications In Chaotic Times

Marketing Communications In Chaotic Times

Monday, April 13th, 2020

The current situation with the economy is well documented, and theories on how we got here abound. My objective with this article is not to echo any of that information. Instead, this article is an offshoot of conversations that our agency has been having recently about how to offer solid marketing advice to our clients […]

 
The Mobile-First Indexing: What It Is And What You Need To Know

The Mobile-First Indexing: What It Is And What You Need To Know

Wednesday, April 1st, 2020

It’s been a while since we first heard about Google’s decision to switch to a Mobile-First Indexing. Since that first announcement, there have been several actions taken, and clarifications were given on what this mobile-first index is along with how and when it is all going to happen. In this post, we’re going to review […]

 
Engagement: What is it, really?

Engagement: What is it, really?

Thursday, March 26th, 2020

Gone are the days when the number of unique visitors to your website was the most important metric to follow. One of the most common words that you’ll hear today from your marketing agency is “engagement.” But what exactly is engagement, and how do you know if you’re getting any? Just like almost everything in the world […]

 
A New Twist In SEO

A New Twist In SEO

Wednesday, January 15th, 2020

As of June of last year, for the first time, a majority of all browser-based searches on Google.com resulted in 0 clicks! This coming from search expert Rand Fishkin. This has nothing to do with algorithm changes; rather, it’s all about the way Google’s search engine results pages (SERP) are configured. More and more, you’re […]

 
It’s Time To Flip The Funnel

It’s Time To Flip The Funnel

Thursday, December 26th, 2019

We’ve been doing a lot of work with clients that are implementing an Account Based Marketing (ABM) strategy into their marketing plans. ABM is a great marketing strategy for B2B companies that want to get back to some basics in terms of both selling and marketing. ABM brings together both sales and marketing departments to […]

 
Online Reputation Management: Controlling Firestorms

Online Reputation Management: Controlling Firestorms

Monday, July 29th, 2019

Online Word Of Mouth is powerful! I don’t think anyone would dispute that fact but just to back it up here are some recent statistics 50% of Americans would pick word of mouth if they had to pick one source of information [Chatter Matters Report] 72% of people get news from friends and family, making […]

 
The truth about personalization

The Truth About Personalization

Monday, July 15th, 2019

I know you’ve heard this before. Personalize your marketing messaging and you’ll get better results. So, you started putting the recipient of your email marketing campaign’s first name in the subject line and no great results. There’s nothing more to conclude than that this personalized marketing stuff doesn’t work…just like all that other digital stuff […]

 
Update To Domain Authority Causing Confusion

Update To Domain Authority Causing Confusion

Friday, April 12th, 2019

Earlier this year there was an update to the Domain Authority “algorithm” that has caused a fair amount of confusion among SEO’s and marketers alike and though you may not be directly involved in the on-going optimization of your site, it is important to at least have a cursory understanding of what is happening. What […]

 

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