Digital Marketing Blog

Engagement: What is it, really?

Engagement: What is it, really?

Thursday, March 26th, 2020

Gone are the days when the number of unique visitors to your website was the most important metric to follow. One of the most common words that you’ll hear today from your marketing agency is “engagement.” But what exactly is engagement, and how do you know if you’re getting any? Just like almost everything in the world […]

 
A New Twist In SEO

A New Twist In SEO

Wednesday, January 15th, 2020

As of June of last year, for the first time, a majority of all browser-based searches on Google.com resulted in 0 clicks! This coming from search expert Rand Fishkin. This has nothing to do with algorithm changes; rather, it’s all about the way Google’s search engine results pages (SERP) are configured. More and more, you’re […]

 
It’s Time To Flip The Funnel

It’s Time To Flip The Funnel

Thursday, December 26th, 2019

We’ve been doing a lot of work with clients that are implementing an Account Based Marketing (ABM) strategy into their marketing plans. ABM is a great marketing strategy for B2B companies that want to get back to some basics in terms of both selling and marketing. ABM brings together both sales and marketing departments to […]

 
Online Reputation Management: Controlling Firestorms

Online Reputation Management: Controlling Firestorms

Monday, July 29th, 2019

Online Word Of Mouth is powerful! I don’t think anyone would dispute that fact but just to back it up here are some recent statistics 50% of Americans would pick word of mouth if they had to pick one source of information [Chatter Matters Report] 72% of people get news from friends and family, making […]

 
The truth about personalization

The Truth About Personalization

Monday, July 15th, 2019

I know you’ve heard this before. Personalize your marketing messaging and you’ll get better results. So, you started putting the recipient of your email marketing campaign’s first name in the subject line and no great results. There’s nothing more to conclude than that this personalized marketing stuff doesn’t work…just like all that other digital stuff […]

 
Update To Domain Authority Causing Confusion

Update To Domain Authority Causing Confusion

Friday, April 12th, 2019

Earlier this year there was an update to the Domain Authority “algorithm” that has caused a fair amount of confusion among SEO’s and marketers alike and though you may not be directly involved in the on-going optimization of your site, it is important to at least have a cursory understanding of what is happening. What […]

 
Speed Kills

Speed Kills

Wednesday, March 13th, 2019

When you visit a website, how long are you willing to wait for the page to load? If you’re like most users, 3 seconds seems to be the point of frustration. Page speed tolerance does depend on a couple things like who the user is, what the intent of the visit is, what the industry […]

 
3 Easy Steps For Reputation Management

3 Easy Steps For Reputation Management

Friday, February 22nd, 2019

Reputation management is a crucial part of any business. In this digital world, buyers in all industries use digital content to make purchasing decisions. Having a good online business reputation shows value and trust, and sustains repeat customers. When customers decide to trust your business, they are choosing you as a reliable brand. To win […]

 
Google’s Position Zero

Google’s Position Zero

Thursday, December 27th, 2018

What if finally getting your website to rank in the first position on the first page of the search engine results page (SERP) was no longer the best position! Well, that time may have come There have been a lot of changes to Google’s SERP in the last couple of years. Adwords ads are no […]

 
Holistic Digital Marketing

Holistic Digital Marketing

Friday, December 7th, 2018

It’s nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to try to connect with your customers than you have time, people, or money for. So, what happens most of the time is that you focus […]

 

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