Digital Marketing Blog

Near Me Searches

Near Me Search Strategy

Wednesday, June 6th, 2018

The Local Businesses Search Dilemma You have a business that caters to your local community. You’ve often looked at getting your business to rank higher on Google but it never seems like it works. And, you really don’t have the time, money, or the people to really dive into full-blown search marketing campaigns. It seems […]

 
Where To Put That Page

Where To Put That Page

Tuesday, May 15th, 2018

The Infomation Architecture (IA) is the foundation that you are building your website on top of. It will end up being one of the biggest reasons why you get more business from the web or why you don’t. The Information Architecture Institute says “Information architecture is the practice of deciding how to arrange the parts […]

 
How To Write Meta Descriptions

How To Write Meta Descriptions

Wednesday, May 9th, 2018

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. What Is A Meta Description First, a quick review. The meta description is part of the HTML code of your website’s page that is designed to describe the content […]

 
Have You Changed Your Meta Descriptions?

Have You Changed Your Meta Descriptions?

Wednesday, May 2nd, 2018

It was 5 months ago when Google announced that they were changing the length of a meta description that they will display on a search results page. Have you increased the length of your meta descriptions? In December of last year Google announced that they are increasing the length of the description from 160 characters […]

 
Facebook Algorithm Change Impact On Businesses

Facebook Algorithm Change Impact On Businesses

Friday, April 6th, 2018

Have you been tracking your website’s traffic from Facebook? If you haven’t, it’s time that you take a look. In early January of this year, Facebook announced a major change in their algorithm. This change is having a major change in what people see in their feeds, and it’s not a business-friendly change. In an […]

 
There Is No One Right Answer

There Is No One Right Answer

Monday, March 5th, 2018

It’s no wonder B2B marketers, salespeople, and CEO’s are in a state of confusion. I just read two white papers on the B2B buying process, both written based on survey data. One of the reports was written by The Rain Group while the second paper was written by Demand Gen and they couldn’t be more […]

 
Search Engine Updates Impact Digital Marketing Plans

Search Engine Updates Impact Digital Marketing Plans

Thursday, February 1st, 2018

As you start to get your digital marketing plans in order for the new year, here are some important search engine updates that have happened with Google over the last couple of months that will impact how you use the search engine to get your website found by the right people. Meta Description: Towards the […]

 
User Intent + SEO = More Success Online

User Intent + SEO = More Success Online

Monday, January 22nd, 2018

Oh, how things change! There was a time when you just had to optimize your website’s pages for a group of different keywords and then when someone typed those words into a search engine, you’d show up! Not anymore. Today, the search engines are way more advanced with their algorithms and their focus on trying […]

 
Marketing Automation For B2C

Marketing Automation For B2C

Wednesday, December 20th, 2017

Marketing Automation is an amazing tool for B2C businesses, however, it has a reputation for being strictly used for B2B companies. Nothing could be further from the truth. In fact, B2C marketers who are using automation have seen conversion rates as high as 50% according to eMarketer Email Marketing Benchmarks report. B2C companies are seeing […]

 
There is more to life than increasing its speed

There is more to life than increasing its speed

Tuesday, December 5th, 2017

That, according to Mahatma Gandhi who clearly was never a website visitor because when it comes to websites there is nothing more important than speed! There are 3 reasons why it’s important to get your site to perform as quickly as possible: Conversions SEO Rankings Less Expensive PPC Charges Website speed has always been a […]

 

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