Digital Marketing Blog

Facebook Algorithm Change Impact On Businesses

Facebook Algorithm Change Impact On Businesses

Friday, April 6th, 2018

Have you been tracking your website’s traffic from Facebook? If you haven’t, it’s time that you take a look. In early January of this year, Facebook announced a major change in their algorithm. This change is having a major change in what people see in their feeds, and it’s not a business-friendly change. In an […]

 
There Is No One Right Answer

There Is No One Right Answer

Monday, March 5th, 2018

It’s no wonder B2B marketers, salespeople, and CEO’s are in a state of confusion. I just read two white papers on the B2B buying process, both written based on survey data. One of the reports was written by The Rain Group while the second paper was written by Demand Gen and they couldn’t be more […]

 
Search Engine Updates Impact Digital Marketing Plans

Search Engine Updates Impact Digital Marketing Plans

Thursday, February 1st, 2018

As you start to get your digital marketing plans in order for the new year, here are some important search engine updates that have happened with Google over the last couple of months that will impact how you use the search engine to get your website found by the right people. Meta Description: Towards the […]

 
User Intent + SEO = More Success Online

User Intent + SEO = More Success Online

Monday, January 22nd, 2018

Oh, how things change! There was a time when you just had to optimize your website’s pages for a group of different keywords and then when someone typed those words into a search engine, you’d show up! Not anymore. Today, the search engines are way more advanced with their algorithms and their focus on trying […]

 
Marketing Automation For B2C

Marketing Automation For B2C

Wednesday, December 20th, 2017

Marketing Automation is an amazing tool for B2C businesses, however, it has a reputation for being strictly used for B2B companies. Nothing could be further from the truth. In fact, B2C marketers who are using automation have seen conversion rates as high as 50% according to eMarketer Email Marketing Benchmarks report. B2C companies are seeing […]

 
There is more to life than increasing its speed

There is more to life than increasing its speed

Tuesday, December 5th, 2017

That, according to Mahatma Gandhi who clearly was never a website visitor because when it comes to websites there is nothing more important than speed! There are 3 reasons why it’s important to get your site to perform as quickly as possible: Conversions SEO Rankings Less Expensive PPC Charges Website speed has always been a […]

 
You Are NOT The User.  Accept It!

You Are NOT The User. Accept It!

Tuesday, November 7th, 2017

A number of years ago we were involved in a website project with a challenge. Our client’s current website had been up for a number of years and had stopped producing the leads that it once had. Also, the engagement on the site had diminished to the point that their bounce rate was well above […]

 
Website Flat Design & Your Users

Website Flat Design & Your Users

Wednesday, October 18th, 2017

it’s said in conference rooms around the globe. You used it as your guiding principle when you had your current site built. And, you’re going to use it again when you have your next site built. It’s been a guiding principle since the mid-90’s, and it will be used well into the foreseeable future. “Just […]

 
HTTPS

They’re Going To Know You’re Not Secure

Tuesday, October 10th, 2017

You’ve got a website for your business. You’re probably like a lot of website owners, some people will fill out your contact form, and occasionally you’ll get someone to download a whitepaper or a case study from your site. Then all of a sudden it stops. Nobody is filling out any of the forms on […]

 

Is Negative SEO Real?

Thursday, September 28th, 2017

Like you don’t have enough to do, now there’s this! Negative SEO is real and its probably the most compelling reason for you to get into the habit of regularly reviewing what is going on with your website. What Is Negative SEO At its most basic level, Negative SEO is an activity that someone engages […]

 

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