Digital Marketing Blog

Podcast Show Formats

Podcast Show Formats

Wednesday, October 3rd, 2018

Podcast marketing is a great channel for businesses of all sizes, in every industry, and for both B2B and B2C market segments. Starting a podcast should be on everyone’s marketing plan if you’re not already running a podcast. There is one question that we get asked a lot from marketers that are just starting to […]

 
Podcasting services flint, mi

Wednesday, September 26th, 2018

Podcast Growth Amazing If you’ve been keeping up on the latest trends in digital marketing, no doubt you’ve been seeing a lot of chatter about podcasting over the last few months. It’s no secret that this channel is exploding. To put it all in perspective I thought that this infographic by Podcasting Insights really put […]

 
7 Digital Marketing Myths

7 Digital Marketing Myths

Friday, September 21st, 2018

Metrics, analytics, ROI. These are what digital marketing was built on, but what if the reports that you’re using to make marketing decisions are no longer valid? I think that the only thing that moves faster, in digital marketing, than new technologies is the way that technology is used. What used to be considered common […]

 
how important are marketing metrics

how important are marketing metrics

Friday, September 7th, 2018

Based on a lot of articles that are being written, Lately, marketing metrics are increasingly important to everyone. Especially to B2B companies. A recent study by Demand Gen found that 87% of B2B marketers that they talked to said: “marketing measurement and reporting are a growing priority for their organization.” Here’s another surprise. Only 7% […]

 
Get More Customers With Conversion Rate Optimization

Get More Customers With Conversion Rate Optimization

Tuesday, August 7th, 2018

Conversion Rate Optimization (CRO) is one of the on-going areas that you have to focus on to get what you want from your website. Regardless of whether you’re business is B2B, B2C, or if you are a non-profit, CRO will pay dividends on the work that you do to increase the conversions from your website. […]

 
What If Your Site Got Hacked Last Night?

What If Your Site Got Hacked Last Night?

Wednesday, July 11th, 2018

Imagine that tomorrow when you get to work you get a call from one of your customers and they tell you that they tried to get on your website but that the only thing that came up was a big reg page warning them that your site isn’t safe. Your mind starts racing! Are they […]

 
Near Me Searches

Near Me Search Strategy

Wednesday, June 6th, 2018

The Local Businesses Search Dilemma You have a business that caters to your local community. You’ve often looked at getting your business to rank higher on Google but it never seems like it works. And, you really don’t have the time, money, or the people to really dive into full-blown search marketing campaigns. It seems […]

 
Where To Put That Page

Where To Put That Page

Tuesday, May 15th, 2018

The Infomation Architecture (IA) is the foundation that you are building your website on top of. It will end up being one of the biggest reasons why you get more business from the web or why you don’t. The Information Architecture Institute says “Information architecture is the practice of deciding how to arrange the parts […]

 
How To Write Meta Descriptions

How To Write Meta Descriptions

Wednesday, May 9th, 2018

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. What Is A Meta Description First, a quick review. The meta description is part of the HTML code of your website’s page that is designed to describe the content […]

 
Have You Changed Your Meta Descriptions?

Have You Changed Your Meta Descriptions?

Wednesday, May 2nd, 2018

It was 5 months ago when Google announced that they were changing the length of a meta description that they will display on a search results page. Have you increased the length of your meta descriptions? In December of last year Google announced that they are increasing the length of the description from 160 characters […]

 

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