Digital Marketing Blog

How Important Is Brand Identity? (Infographic)

How Important Is Brand Identity? (Infographic)

Thursday, April 2nd, 2015

Brand awareness, or as some call it, brand identity, is everywhere you look. Think about your typical start to a day. You might wake up, grab your coffee and take a quick look at the newspaper or your favorite news channel on TV. You have a quick or long commute to work. On your way […]

 
5 Tips To Creating Brand Identity

5 Tips To Creating Brand Identity

Tuesday, March 31st, 2015

We want to discuss the concept of branding and some techniques on how to properly build your brand identity. But before we get to those techniques, you must understand what branding is and how it differs from marketing. Marketing is simply the tools you use to promote or push your product. Whether it’s a website, […]

 
Blogging For SEO

Blogging For SEO

Thursday, March 26th, 2015

Blogging is a hot debate in today’s digital marketing world. Is it still important? Is it relevant? Do people still read blogs? These are the questions that come to mind when people are debating on whether or not a blog is necessary with their digital marketing plan. Let us clear up those questions for you. […]

 
6 Common Mistakes When Creating A Website

6 Common Mistakes When Creating A Website

Thursday, March 26th, 2015

With a properly designed website that fits perfectly with your brand, it can quickly become your bread and butter. Everything you do and everything you market can run through your website. Potential traffic should be flowing in and out of your website seamlessly, with no hold ups, ultimately leading to conversions. That’s the idea, anyways. […]

 
Using Your Blog To Improve Page Ranking

Using Your Blog To Improve Page Ranking

Tuesday, March 24th, 2015

SEO and page ranking are tough little cookies to figure out. Why is it so difficult? Well because it’s always changing. Thanks to Google’s love for changing it’s page ranking algorithm, marketers and businesses now have to figure out new strategies to improve their SEO to fit into the guidelines of what Google is looking for. […]

 
5 Mistakes Being Made With Email

5 Mistakes Being Made With Email

Friday, March 20th, 2015

Digital Lunch Break 3-20-15 Everyone is looking for new, innovative strategies to better their digital marketing plan. Whether it’s social media or creating clever videos, it’s all about staying ahead of the curve. So it’s easy to forget about what worked in the past. One of those examples is email marketing. Email marketing is from […]

 
March Madness And Digital Marketing (Infographic)

March Madness And Digital Marketing (Infographic)

Thursday, March 19th, 2015

When you hear the term March Madness, you probably instantly think of basketball. When marketers hear the term March Madness, they instantly think of the word opportunity. Every year, when March rolls around, college basketball players from around the country lace up their shoes and gear up for another run at the coveted national title. […]

 
How To Use March Madness To Raise Brand Awareness

How To Use March Madness To Raise Brand Awareness

Tuesday, March 17th, 2015

When you think of sports playoffs, you think of the big dogs in each sport. For example, when you think of Major League Baseball, you probably think of the Yankees. When it comes to the NBA, perhaps the Lakers comes to mind. But when it comes to the NCAA mens basketball tournament, it’s a little […]

 
Connecting Social Media To Your Website

Connecting Social Media To Your Website

Thursday, March 12th, 2015

Did you know that creating your website is only a small portion of the overall task. Once your site is developed and released online, that’s where the dirty work begins. How are you going to get quality traffic to your site? How are you going to weed out the unqualified traffic? These are all a […]

 
How To Create Landing Pages For Your Website

How To Create Landing Pages For Your Website

Thursday, March 12th, 2015

When it comes to creating your website, landing pages are going to be a vital part of the operation. A landing page is a section of your website that a visitor can arrive or “land” on when coming to your site. It’s very important to keep in mind that your home page is not your […]

 

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