Digital Marketing Blog

Email Marketing For Lead Generation

Email Marketing For Lead Generation

Thursday, February 12th, 2015

Email marketing has been around for a long time and has always been a simple source to remain in contact with customers, clients and prospects. Although the basic concept of remaining in touch is still the same, the methodology behind email marketing has changed, and much of that change has occurred in the last decade. […]

 
3 Major Changes To SEO

3 Major Changes To SEO

Tuesday, February 10th, 2015

So much has happened in recent years with SEO. With Google’s release of Panda in 2011 and Penguin in 2012, both of which changed Google’s search results ranking algorithm, SEO evolved. Many think SEO is dead. That’s right, I said dead. Go ahead, type it into Google. You will find a vast array of articles […]

 
4 Tips On Running A Retargeting Campaign

4 Tips On Running A Retargeting Campaign

Wednesday, February 4th, 2015

A retargeting campaign can be a great digital marketing technique for your business. If you’re not sure what retargeting is, it’s pretty simple. You are most likely already a part of a business’ retargeting campaign, but perhaps don’t realize it. Let’s say you visit Walmart’s website and begin looking at flat screen TVs, but leave […]

 
Is Email Marketing Still Alive?

Is Email Marketing Still Alive?

Tuesday, February 3rd, 2015

Email marketing is one of the oldest forms of digital marketing, and it continues to be one of the most vital parts of digital marketing. However, you’re most likely going to stumble upon articles that say email is no longer important. Here’s my favorite, “RIP email marketing.” It’s kind of humorous in a way, but […]

 
Are You Using The Right Social Channels?

Are You Using The Right Social Channels?

Friday, January 30th, 2015

When it comes to starting out with your social media campaign, it’s important to figure out which platforms work best for your brand. You shouldn’t be trying to market on every   channel. There’s simply too many and not every platform is going to be beneficial to your company. Within this video, we discuss 4 […]

 
Mistakes With Social Media

Mistakes With Social Media

Thursday, January 29th, 2015

Social media can be your best friend when it comes to digital marketing. But don’t turn your back on social media because it can quickly become your worst enemy. Of course, this all depends on how you use social media as part of your plan. So let’s take a look at some of the most common […]

 
How To Use A Blog For Marketing

How To Use A Blog For Marketing

Tuesday, January 27th, 2015

When you think of social media, the first platforms that come to mind are most likely Facebook, Twitter, Pinterest, etc. But have you ever considered a blog to be a source of social media? Believe it or not, blogs are essentially what social media is meant to be. They are a source of information for an […]

 
Social Strategies For B2B

Social Strategies For B2B

Friday, January 23rd, 2015

Many times we hear from companies that social media is strictly for B2C, and there really is no room for it in B2B marketing. If you feel the same way, then you are likely missing out on a great marketing opportunity. Social media can be a great tool for B2B marketing. In fact, 87% of […]

 
What Social Networks Are Right For My Business?

What Social Networks Are Right For My Business?

Thursday, January 22nd, 2015

There’s a plethora of social media channels for businesses to jump on board with these days. And although that seems like a good thing, it also makes it difficult to decide which is the right one for your business. So before we get any further, let’s get this out of the way: you shouldn’t be […]

 
4 Strategies For Twitter Marketing

4 Strategies For Twitter Marketing

Tuesday, January 20th, 2015

When it comes to the social media giants, Twitter is amongst the elites, standing toe to toe with the Zeus of social media — Facebook. Twitter’s growth has been lighting quick and only continues to attract millions of new users each month. Here’s an example of how far it’s come: the first tweet was sent […]

 

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