Digital Marketing Blog

Where Is Mobile Marketing Headed?

Where Is Mobile Marketing Headed?

Tuesday, March 3rd, 2015

Mobile marketing saw a huge increase in 2014. No new news, right? The vast amount of people turning to their phones to do their shopping continues to grow. It’s gotten so extreme that Cyber Monday is now competing with Black Friday in terms of total sales. This has digital marketers salivating. The ability to put […]

 
What Should You Be Tracking In Google Analytics?

What Should You Be Tracking In Google Analytics?

Thursday, February 26th, 2015

In our previous blog post, Where to Start With Your Analytics, we discussed some good starting points when starting with Google Analytics; as if the title didn’t give it away. We’d like to dig a little deeper in this post and discuss some of the better tricks you can use to optimize your site. The […]

 
3 Simple Steps For Driving Traffic To Your Website

3 Simple Steps For Driving Traffic To Your Website

Thursday, February 26th, 2015

This month, we’ve been focusing on some of the tools we use here at 3Sixty Interactive to help with our online marketing. As I look through our recent posts, a majority of them have one thing in common — driving traffic. Most of your tools should have that in common for the most part. So […]

 
Where To Start With Your Analytics

Where To Start With Your Analytics

Tuesday, February 24th, 2015

More often that not, we have appointments with potential clients who are having trouble getting any traction with their website. They come to us with this look of desperation and exhaustion, wondering why, oh why, isn’t our site working after all the time and effort we put into it?!?! Of course, this leads us to […]

 
Tips & Tricks For Better Adwords Performance

Tips & Tricks For Better Adwords Performance

Thursday, February 19th, 2015

In October of 2000, Google introduced something that took online marketing by storm. They introduced what we now call Google Adwords. If you’re not familiar with Adwords, it’s those little ads you see on the sides and bottom of the page when you use a search engine. It’s a pay-per-click (PPC) service which allows you […]

 
3 Great Tools For Your Digital Marketing Plan

3 Great Tools For Your Digital Marketing Plan

Thursday, February 19th, 2015

With the continuous growth of our digital world, we have been handed a rather large variety of tools to use when it comes to Digital Marketing. In our recent blog posts, we’ve been discussing the insides and outs of those tools and how they work for your digital marketing plan. Take a look at the […]

 
Top 5 Mistakes With Your Adwords Campaign

Top 5 Mistakes With Your Adwords Campaign

Tuesday, February 17th, 2015

If you’ve got a digital marketing plan, you best be using Google Adwords. Driving traffic to your site can be tough at times, if not, at all times. We can thank Google for handing us traffic on a platter through the use of Google Adwords. Google Adwords is an online service that places your advertising copy […]

 
Email Marketing For Lead Generation

Email Marketing For Lead Generation

Thursday, February 12th, 2015

Email marketing has been around for a long time and has always been a simple source to remain in contact with customers, clients and prospects. Although the basic concept of remaining in touch is still the same, the methodology behind email marketing has changed, and much of that change has occurred in the last decade. […]

 
3 Major Changes To SEO

3 Major Changes To SEO

Tuesday, February 10th, 2015

So much has happened in recent years with SEO. With Google’s release of Panda in 2011 and Penguin in 2012, both of which changed Google’s search results ranking algorithm, SEO evolved. Many think SEO is dead. That’s right, I said dead. Go ahead, type it into Google. You will find a vast array of articles […]

 
4 Tips On Running A Retargeting Campaign

4 Tips On Running A Retargeting Campaign

Wednesday, February 4th, 2015

A retargeting campaign can be a great digital marketing technique for your business. If you’re not sure what retargeting is, it’s pretty simple. You are most likely already a part of a business’ retargeting campaign, but perhaps don’t realize it. Let’s say you visit Walmart’s website and begin looking at flat screen TVs, but leave […]

 

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