Digital Marketing Blog

Another Reason To Focus On Position Instead Of 1st Page

Another Reason To Focus On Position Instead Of 1st Page

Wednesday, February 8th, 2017

It looks like Google has given us another reason to focus on position and not on 1st page. Google is testing another carousel on their search engine results page (SERP). It’s been reported that for certain searches like “kids clothing” a carousel with images representing the various categories of clothing are showing up at the […]

 
Content Marketing Report For Google Analytics

Content Marketing Report For Google Analytics

Tuesday, January 31st, 2017

By now you’ve heard all about the benefits of content marketing and why you should be creating high-quality content that your customer will find valuable. So, I’m not going to beat that drum, today. Instead we’re going to talk about how to get a content marketing report from your Google Analytics. Instead, I wanted to […]

 
When a banner ad isn’t a banner ad

When a banner ad isn’t a banner ad

Thursday, January 26th, 2017

The digital marketing terminology that is used, sometimes incorrectly, is a big reason why digital marketing is still so confusing to a lot of marketers. Here’s the story of a situation that we recently went through, with one of our clients. One of our clients recently had a sales rep, from a pretty large publisher […]

 
Ad Position Doesn’t Matter If Nobody Clicks It

Ad Position Doesn’t Matter If Nobody Clicks It

Monday, January 23rd, 2017

How To Use Ad Copy To Improve Conversions Most marketers are so focused on the placement of an ad that they are completely forgetting about the ad copy. It’s the ad copy that will grab the audience’s attention and ultimately drive them to your website. This quote by the man widely considered the Father of […]

 
Does Web Hosting Affect SEO Rankings

Does Web Hosting Affect SEO Rankings

Thursday, December 8th, 2016

Why Web Hosting Is Important Ok, I know what you’re thinking,why in the world are we talking about hosting in a blog that is so focused on digital marketing? Does web hosting impact digital marketing? Because, hosting is the foundation for everything relating to your website, your visitor’s experience, lead generation, and lead conversions. All […]

 
Dramatically Improve Your Content Marketing With Relevency

Dramatically Improve Your Content Marketing With Relevency

Tuesday, November 29th, 2016

This article on content marketing is a lot like its subject. Articles about content marketing are as ubiquitous as the content itself. It seems that content marketing is gaining traction by all types of businesses. Consequently, the amount of content being created is huge! This sheer volume of content is also making it much harder […]

 
HTTPS: Do You Really Need It? Google Thinks You Do!

HTTPS: Do You Really Need It? Google Thinks You Do!

Tuesday, November 8th, 2016

HTTPS is an encryption protocol for the Internet and Google just let us know, again, that they are serious about getting websites secure. Back in August of 2014 Google first started talking about the importance of using encryption on websites that are passing either credit card information or password information. This information is typically passed […]

 
Mobile-Friendly: Google’s Getting Real Serious and So Should You!

Mobile-Friendly: Google’s Getting Real Serious and So Should You!

Thursday, November 3rd, 2016

Here we go again. Another potential massive shake up with how Google structures their index and trust me on this, it will have an impact on your site’s rankings! Google is taking mobile-friendly to a new level. All of this has to do with the seismic shift people are making to mobile. For the first […]

 
1st Page On Google May Not Be Enough

1st Page On Google May Not Be Enough

Tuesday, October 25th, 2016

The battle cry for years has been “I want to be on the first page of Google”. Well, with the way things are going, being on the 1st page of Google may not be enough for you to get the results that you’re hoping for. The real test for the value of a search engine […]

 
Have You Heard About Google’s New Filter For Local Search?

Have You Heard About Google’s New Filter For Local Search?

Friday, October 14th, 2016

Does you business depend on customers coming into your business? Do your customers deal with businesses that are close to them? Are you a small to mid-sized business that is fighting against a master brand like Amazon or Target? LocalSEO If you answered yes to any of these questions then Google’s 3-Pack and Local Finder […]

 

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