Digital Marketing Blog

This Complicates All Things SEO

This Complicates All Things SEO

Wednesday, October 12th, 2016

According to Barry Schwartz, Search Engine Land’s News Editor in an article on Search Engine Land, Google is attaching link tags to the links on your website. No one is completely sure what all of the tags are but there are 3 tags that have come out as being used: Footer Disavow Penguin Real Time […]

 
Use Analytics To Identify Website Problems

Use Analytics To Identify Website Problems

Wednesday, September 28th, 2016

As we were discussing in our last post, thousands of dollars are wasted, every year, by businesses trying to get more out of their online efforts. This money is wasted when web design and development projects are thought to be the single answer to poor business performance, online. There are a lot of moving parts […]

 
What Is This New Penguin Update All About

What Is This New Penguin Update All About

Wednesday, September 28th, 2016

It’s been 2 years since the last major update and Google has announced the release of the 4th major Penguin Update. These update announcements can get pretty techie and filled with so much industry jargon that most people just quit trying to understand what the announcements are trying to say. We’re going to try really […]

 
Spend Your Money On What Will Fix The Problem

Spend Your Money On What Will Fix The Problem

Tuesday, September 20th, 2016

Every year businesses of every size and in every industry are wasting thousands of dollars by going forward with new web design and development projects. And, it’s not just money that is getting wasted. Countless hours of teams of people are being spent over months to get these projects completed. The number of these projects […]

 
Email Marketing Is Alive And Doing Better Than Ever

Email Marketing Is Alive And Doing Better Than Ever

Thursday, September 15th, 2016

Irony! I just received an email that was promoting a blog post that was proclaiming that email marketing is dead! Are you kidding me? Well, as you can imagine, this got me thinking about the whole email marketing is dead debate that has been going on for at least 10 years that I can think […]

 
Getting Traffic To My Blog

Getting Traffic To My Blog

Friday, August 26th, 2016

Getting Traffic To My Blog Has your blog gone the way of your latest diet? Remember when it felt new and exciting? You couldn’t wait to write your next post, and as soon as that post went live, you couldn’t wait to log in to see if anyone commented on your latest thought provoking position […]

 
You’ve Got Traffic But No Leads/Sales…Now What?

You’ve Got Traffic But No Leads/Sales…Now What?

Friday, August 26th, 2016

Let’s talk about website traffic.  The Holy Grail of digital marketing.  Everyone wants it and once they have it, they want more of it.  When you open up your GA it’s the first thing that you look at.  When you talk to a new digital marketing agency it’s the first thing that you tell them […]

 
Real Knowledge Comes From Segmentation

Real Knowledge Comes From Segmentation

Friday, August 26th, 2016

Let’s talk sales. You have a salesperson that is really trying. They’re out there every day making sales calls. They are regularly working the phones prospecting for new customers, and they are calling on existing customers to make sure that they stay customers and looking for opportunities for more sales. On the surface, they are […]

 
What Is Retargeting

What Is Retargeting

Friday, August 26th, 2016

What Is Retargeting We’re still getting the question “What Is Retargeting? on a regular basis so we’re going to take a couple of minutes to see if we can clarify this “channel”. We’ll start by covering: what retargeting ads are why they might be good for your business and how to use retargeting ads and […]

 
Why They Unsubscribe

Why They Unsubscribe

Friday, August 26th, 2016

With all of the talk, these days, about marketing automation which uses email as one of its primary channels I thought it might be a good idea to look at a couple of best practice concepts for handling unsubscribes and spam complaints. But, Why? You have your list of people that you send your email […]

 

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