Digital Marketing Blog

Real Knowledge Comes From Segmentation

Real Knowledge Comes From Segmentation

Friday, August 26th, 2016

Let’s talk sales. You have a salesperson that is really trying. They’re out there every day making sales calls. They are regularly working the phones prospecting for new customers, and they are calling on existing customers to make sure that they stay customers and looking for opportunities for more sales. On the surface, they are […]

 
What Is Retargeting

What Is Retargeting

Friday, August 26th, 2016

What Is Retargeting We’re still getting the question “What Is Retargeting? on a regular basis so we’re going to take a couple of minutes to see if we can clarify this “channel”. We’ll start by covering: what retargeting ads are why they might be good for your business and how to use retargeting ads and […]

 
Why They Unsubscribe

Why They Unsubscribe

Friday, August 26th, 2016

With all of the talk, these days, about marketing automation which uses email as one of its primary channels I thought it might be a good idea to look at a couple of best practice concepts for handling unsubscribes and spam complaints. But, Why? You have your list of people that you send your email […]

 
Basics For A Successful Blog

Basics For A Successful Blog

Friday, August 26th, 2016

By now you’ve heard about content marketing and how it’s really important for you to use content to improve your business.  You’ve also heard about how blogs can be a really big tool to use in your content marketing strategy, so you’ve decided to take the plunge and start blogging. As you sit down to type […]

 
Is Your Site Up To Date?

Is Your Site Up To Date?

Friday, August 26th, 2016

Last year Google said that they had over 600 changes to their algorithm, each of which could have had a major impact on your website’s visibility!  Mobile use has increased dramatically over the last 12 months!  The concept of Micro-Moments has become a major strategic concept that dramatically changes how we engage and convert website […]

 
Big Change To Email Marketing

Big Change To Email Marketing

Saturday, June 4th, 2016

This is going to get a little complicated but hang in there because it’s really important.Google has announced that beginning this month they will be “…tightening its policy for handling emails that fail the authentication checks of the Domain-based Message Authentication, Reporting & Conformance (DMARC) standard”. Ok, hold on, I can see your eyes starting […]

 
Focus on Content Marketing

Focus on Content Marketing

Wednesday, May 4th, 2016

Credit:Content Marketing Institute Content marketing is being talked about everywhere. In fact, in a recent survey by the Content Marketing Institute and Marketing Profs, responses showed that 85% of the businesses said their goal for content marketing is to improve their lead generation efforts. 84% said that their goal was to improve sales. Clearly, content […]

 
Subtle Change In Google Analytics

Subtle Change In Google Analytics

Friday, April 29th, 2016

Google has announced that beginning immediately they will be “encrypting all communications between end users, websites, and their servers” [direct from Google]. What! Basically, this means that you may see a change in your traffic numbers as a result of this change. According to Google, traffic that is encrypted with HTTPS can be slower which […]

 
Announcements From Facebook’s F8 2016

Announcements From Facebook’s F8 2016

Friday, April 29th, 2016

Facebook’s annual F8 Conference took place mid-April to announce the many new features Facebook will be offering this year to its users. The event took place on April 12-13 in San Francisco in front of many eager reporters and developers. While the event took an in-depth look into Facebook’s future, much of the conference revolved […]

 
Measuring Engagement: Easier Than You Think

Measuring Engagement: Easier Than You Think

Tuesday, April 26th, 2016

Getting your customers and/or prospects to take action is the whole point! But, what is the action that we want them to take? And, how can we measure those actions to be sure that they are taking them? If you are running an e-commerce store on your website some of the measurements can be pretty […]

 

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