Digital Marketing Blog

Basics For A Successful Blog

Basics For A Successful Blog

Friday, August 26th, 2016

By now you’ve heard about content marketing and how it’s really important for you to use content to improve your business.  You’ve also heard about how blogs can be a really big tool to use in your content marketing strategy, so you’ve decided to take the plunge and start blogging. As you sit down to type […]

 
Is Your Site Up To Date?

Is Your Site Up To Date?

Friday, August 26th, 2016

Last year Google said that they had over 600 changes to their algorithm, each of which could have had a major impact on your website’s visibility!  Mobile use has increased dramatically over the last 12 months!  The concept of Micro-Moments has become a major strategic concept that dramatically changes how we engage and convert website […]

 
Big Change To Email Marketing

Big Change To Email Marketing

Saturday, June 4th, 2016

This is going to get a little complicated but hang in there because it’s really important.Google has announced that beginning this month they will be “…tightening its policy for handling emails that fail the authentication checks of the Domain-based Message Authentication, Reporting & Conformance (DMARC) standard”. Ok, hold on, I can see your eyes starting […]

 
Focus on Content Marketing

Focus on Content Marketing

Wednesday, May 4th, 2016

Credit:Content Marketing Institute Content marketing is being talked about everywhere. In fact, in a recent survey by the Content Marketing Institute and Marketing Profs, responses showed that 85% of the businesses said their goal for content marketing is to improve their lead generation efforts. 84% said that their goal was to improve sales. Clearly, content […]

 
Subtle Change In Google Analytics

Subtle Change In Google Analytics

Friday, April 29th, 2016

Google has announced that beginning immediately they will be “encrypting all communications between end users, websites, and their servers” [direct from Google]. What! Basically, this means that you may see a change in your traffic numbers as a result of this change. According to Google, traffic that is encrypted with HTTPS can be slower which […]

 
Announcements From Facebook’s F8 2016

Announcements From Facebook’s F8 2016

Friday, April 29th, 2016

Facebook’s annual F8 Conference took place mid-April to announce the many new features Facebook will be offering this year to its users. The event took place on April 12-13 in San Francisco in front of many eager reporters and developers. While the event took an in-depth look into Facebook’s future, much of the conference revolved […]

 
Measuring Engagement: Easier Than You Think

Measuring Engagement: Easier Than You Think

Tuesday, April 26th, 2016

Getting your customers and/or prospects to take action is the whole point! But, what is the action that we want them to take? And, how can we measure those actions to be sure that they are taking them? If you are running an e-commerce store on your website some of the measurements can be pretty […]

 
Why Do You Use Data?

Why Do You Use Data?

Friday, April 22nd, 2016

There is more data available in marketing, today, than ever before. In fact one of the greatest drivers of online marketing is the ability to know, not guess, which campaigns are working and which aren’t. As a result of all of this available data, ROI is the topic of discussion at conference tables, everywhere.

 
The Data Is Clear: Personalize

The Data Is Clear: Personalize

Wednesday, April 20th, 2016

http://3sixtyinteractive.wistia.com/medias/ea4zhkkuda?embedType=async&seo=false&videoFoam=true&videoWidth=200 eMarketer The benefits of personalization in your online marketing is clear.  A recent CMO Council study showed 56% of respondents said “higher response & engagements rate” are the results of personalized content.  Another 47% said “more timely and relevant interactions were the result of personalization. What Is Personalization Most people, when they think personalization […]

 
3-Pak Ads

3-Pak Ads

Wednesday, April 6th, 2016

If you’re a business with a storefront, you have to get serious about local search engine optimization or Local SEO, for short.  Yes, this is different than the “SEO” that you’ve been hearing about for years. A lot of this new focus on Local SEO is a direct result of the explosive use of mobile devices, but […]

 

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