Digital Marketing Blog

Why Do You Use Data?

Why Do You Use Data?

Friday, April 22nd, 2016

There is more data available in marketing, today, than ever before. In fact one of the greatest drivers of online marketing is the ability to know, not guess, which campaigns are working and which aren’t. As a result of all of this available data, ROI is the topic of discussion at conference tables, everywhere.

 
The Data Is Clear: Personalize

The Data Is Clear: Personalize

Wednesday, April 20th, 2016

http://3sixtyinteractive.wistia.com/medias/ea4zhkkuda?embedType=async&seo=false&videoFoam=true&videoWidth=200 eMarketer The benefits of personalization in your online marketing is clear.  A recent CMO Council study showed 56% of respondents said “higher response & engagements rate” are the results of personalized content.  Another 47% said “more timely and relevant interactions were the result of personalization. What Is Personalization Most people, when they think personalization […]

 
3-Pak Ads

3-Pak Ads

Wednesday, April 6th, 2016

If you’re a business with a storefront, you have to get serious about local search engine optimization or Local SEO, for short.  Yes, this is different than the “SEO” that you’ve been hearing about for years. A lot of this new focus on Local SEO is a direct result of the explosive use of mobile devices, but […]

 
Send Them An Email

Send Them An Email

Friday, April 1st, 2016

Chart Marketing Charts Email is the way that customers prefer to have companies that they like, communicate with them. In fact, acording to a report by Adestra more than 7 out of 10 consumers prefer email over direct mail, text messages and even message via the apps on your phone. And, email marketing isn’t just […]

 
How Do You Measure Social Success?

How Do You Measure Social Success?

Tuesday, March 29th, 2016

Chart By eMarketer There are a lot of ways to measure success. According to a recent survey, the way that most small and medium sized businesses measure the success of their social marketing efforts is through views. In fact, 51% of these businesses measure success by the number of views. This is followed by the […]

 
You’re Advertising To A Parade

You’re Advertising To A Parade

Monday, March 28th, 2016

In his book The 33 Ruthless Rules of Local Advertising, Michael Corbett is making the point that customers, your customers, are on the move all of the time. Today, I’m going to apply this concept to the advertising online because it is especially true within all of the digital channels. People, online are constantly moving […]

 
You Better Be Tracking The Right Conversion Analytics

You Better Be Tracking The Right Conversion Analytics

Thursday, March 24th, 2016

Tracking conversions within your digital marketing plan will tell you many things. You can even break down your conversion tracking to specific campaigns within your overall digital marketing plan, which I would strongly suggest. By tracking conversions based on campaigns rather than focusing on the overall plan, you can pinpoint what exactly is and isn’t […]

 
Email Is STILL The Most Effective

Email Is STILL The Most Effective

Thursday, March 24th, 2016

61% of marketers surveyed agree that email messages are still the most effective digital marketing channel.  This was followed by websites, SEO, social marketing, paid search, mobile, and finally, display channels. But, as we mentioned in an earlier post, your email messages have to be relevant for people to open them and then take action […]

 
95% Say Email’s Are Irrelevant

95% Say Email’s Are Irrelevant

Tuesday, March 22nd, 2016

In a recent report by BizReport, customer’s feelings about emails that they are receiving from brands was explored.  According to this article, customers are feeling frustrated by the email messages that they are receiving from brands that they shop with and even have a relationship with, because the feel that the brand doesn’t “understand” them. […]

 
The Anatomy Of A Conversion

The Anatomy Of A Conversion

Friday, March 11th, 2016

Conversions are a very important metric in your analytics and should always be tracked, but what makes them so important? To answer this question, you first must know what is a conversion. A conversion can be as simple as someone coming to your landing page or as big as a sale. It all depends on […]

 

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