Digital Marketing Blog

Send Them An Email

Send Them An Email

Friday, April 1st, 2016

Chart Marketing Charts Email is the way that customers prefer to have companies that they like, communicate with them. In fact, acording to a report by Adestra more than 7 out of 10 consumers prefer email over direct mail, text messages and even message via the apps on your phone. And, email marketing isn’t just […]

 
How Do You Measure Social Success?

How Do You Measure Social Success?

Tuesday, March 29th, 2016

Chart By eMarketer There are a lot of ways to measure success. According to a recent survey, the way that most small and medium sized businesses measure the success of their social marketing efforts is through views. In fact, 51% of these businesses measure success by the number of views. This is followed by the […]

 
You’re Advertising To A Parade

You’re Advertising To A Parade

Monday, March 28th, 2016

In his book The 33 Ruthless Rules of Local Advertising, Michael Corbett is making the point that customers, your customers, are on the move all of the time. Today, I’m going to apply this concept to the advertising online because it is especially true within all of the digital channels. People, online are constantly moving […]

 
You Better Be Tracking The Right Conversion Analytics

You Better Be Tracking The Right Conversion Analytics

Thursday, March 24th, 2016

Tracking conversions within your digital marketing plan will tell you many things. You can even break down your conversion tracking to specific campaigns within your overall digital marketing plan, which I would strongly suggest. By tracking conversions based on campaigns rather than focusing on the overall plan, you can pinpoint what exactly is and isn’t […]

 
Email Is STILL The Most Effective

Email Is STILL The Most Effective

Thursday, March 24th, 2016

61% of marketers surveyed agree that email messages are still the most effective digital marketing channel.  This was followed by websites, SEO, social marketing, paid search, mobile, and finally, display channels. But, as we mentioned in an earlier post, your email messages have to be relevant for people to open them and then take action […]

 
95% Say Email’s Are Irrelevant

95% Say Email’s Are Irrelevant

Tuesday, March 22nd, 2016

In a recent report by BizReport, customer’s feelings about emails that they are receiving from brands was explored.  According to this article, customers are feeling frustrated by the email messages that they are receiving from brands that they shop with and even have a relationship with, because the feel that the brand doesn’t “understand” them. […]

 
The Anatomy Of A Conversion

The Anatomy Of A Conversion

Friday, March 11th, 2016

Conversions are a very important metric in your analytics and should always be tracked, but what makes them so important? To answer this question, you first must know what is a conversion. A conversion can be as simple as someone coming to your landing page or as big as a sale. It all depends on […]

 
Determine Your Goals To Determine Your KPIs

Determine Your Goals To Determine Your KPIs

Thursday, March 10th, 2016

Online marketing has become a very sophisticated process in the last decade, with many new analytics and resources available to digital marketers. It now takes constant measuring, and that’s because of the high level of competition in the digital space. But there are ways to get a step up on the competition. It just takes […]

 
Huge Changes At Google – It Will Affect Your Ads

Huge Changes At Google – It Will Affect Your Ads

Tuesday, March 8th, 2016

On Friday, February 19th, 2016, Google made the  announcement that the search engine results pages on desktop browsers will no longer show PPC ads on the right side of the page. Instead, the ads are going to be placed at the top and at the bottom of the page. Additionally, Google is now limiting the […]

 
What Are Conversions & Why You Should Track Them?

What Are Conversions & Why You Should Track Them?

Thursday, March 3rd, 2016

Conversions are an extremely important metric in your marketing funnel. But don’t think a conversion necessarily means a sale. Conversions typically occur prior to sale, and it’s an indicator that someone moved further down the sales funnel. Why Should I Care About Conversions? The ultimate goal is to make a sale, so why the heck […]

 

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