Blogging is a hot debate in today’s digital marketing world. Is it still important? Is it relevant? Do people still read blogs?

These are the questions that come to mind when people are debating on whether or not a blog is necessary with their digital marketing plan.

Let us clear up those questions for you. A blog is still important, it is very relevant and yes, people most definitely still read blogs. In fact, in 2012, 329 million people viewed blogs and there were 25 billion pages viewed a month. Does that answer your question?

Blogs are a hot tool with digital marketing, so the fact that people are questioning its importance is kind of puzzling. Blogs are good for many things, from brand awareness, drawing traffic to even page rankings.

Yes, you heard that right. Blogs can help with page ranking. Google’s page ranking algorithm ranks pages based on their credibility and trustworthiness. By creating a blog, of course assuming that you are constantly posting new context, it allows Google to see that you are active with your website or blog and that the information you are providing is trustworthy.

A blog is also a great traffic generator to your site. By sharing your blog posts on your social accounts, you’re letting a huge crowd see your content. There are billions of people out there networking and sharing content on social media platforms. By putting your blog posts on social media, you’re allowing not only others to see your content, but you are also allowing them to share your content.

This is one of the best sources for generating traffic. People trust their friends and family the most on social media, so if you can create strong content for your blog posts, chances are people will see them and share it with others.

So as you can see, blogs are certainly relevant and a vital piece to the puzzle when it comes to digital marketing, especially if you have a website.

If you’d like to learn more about how blog posts can help with your page ranking, be sure to take a look at the video above.