Digital Marketing Blog

how important are marketing metrics

how important are marketing metrics

Friday, September 7th, 2018

Based on a lot of articles that are being written, lately, marketing metrics are increasingly important to everyone. Especially to B2B companies. A recent study by Demand Gen found that 87% of B2B marketers that they talked to said: “marketing measurement and reporting are a growing priority for their organization.” Here’s another surprise. Only 7% […]

 
Just Getting Attention Isn’t A Success Metric

Just Getting Attention Isn’t A Success Metric

Thursday, April 13th, 2017

I just finished reading a post by Jakob Nielsen, renowned web usability expert, about user engagement with online ads. The article describes how people view ads that are on a web page. What the team at the Nielsen Norman Group found was that there are 3 design elements that attract user’s attention: Plain Text Faces […]

 
No, They Didn’t Just Type Your URL Into Their Browser!

No, They Didn’t Just Type Your URL Into Their Browser!

Tuesday, April 4th, 2017

Why Attribution Is Important Here’s a story that could be told in any marketing office in any country. A lead comes in through your website and the first question that gets asked is “Where did they come from”. Or in other words, what marketing effort should receive the credit for sending us a lead. Generally […]

 
Catch Your Breath And Develop A Plan

Catch Your Breath And Develop A Plan

Wednesday, March 22nd, 2017

Digital Marketing Moves Quickly, Have A Digital Marketing Strategy There’s no denying that the one constant with digital marketing is change! New technologies, new platforms, and new ways to use technologies are leaving many business owners and marketers gasping for air. Keeping up can mean the difference of winning that next sale or loosing it. […]

 
Content Marketing Report For Google Analytics

Content Marketing Report For Google Analytics

Tuesday, January 31st, 2017

By now you’ve heard all about the benefits of content marketing and why you should be creating high-quality content that your customer will find valuable. So, I’m not going to beat that drum, today. Instead we’re going to talk about how to get a content marketing report from your Google Analytics. Instead, I wanted to […]

 
Use Analytics To Identify Website Problems

Use Analytics To Identify Website Problems

Wednesday, September 28th, 2016

As we were discussing in our last post, thousands of dollars are wasted, every year, by businesses trying to get more out of their online efforts. This money is wasted when web design and development projects are thought to be the single answer to poor business performance, online. There are a lot of moving parts […]

 
What Is This New Penguin Update All About

What Is This New Penguin Update All About

Wednesday, September 28th, 2016

It’s been 2 years since the last major update and Google has announced the release of the 4th major Penguin Update. These update announcements can get pretty techie and filled with so much industry jargon that most people just quit trying to understand what the announcements are trying to say. We’re going to try really […]

 
Spend Your Money On What Will Fix The Problem

Spend Your Money On What Will Fix The Problem

Tuesday, September 20th, 2016

Every year businesses of every size and in every industry are wasting thousands of dollars by going forward with new web design and development projects. And, it’s not just money that is getting wasted. Countless hours of teams of people are being spent over months to get these projects completed. The number of these projects […]

 
You’ve Got Traffic But No Leads/Sales…Now What?

You’ve Got Traffic But No Leads/Sales…Now What?

Friday, August 26th, 2016

Let’s talk about website traffic.  The Holy Grail of digital marketing.  Everyone wants it and once they have it, they want more of it.  When you open up your GA it’s the first thing that you look at.  When you talk to a new digital marketing agency it’s the first thing that you tell them […]

 
Real Knowledge Comes From Segmentation

Real Knowledge Comes From Segmentation

Friday, August 26th, 2016

Let’s talk sales. You have a salesperson that is really trying. They’re out there every day making sales calls. They are regularly working the phones prospecting for new customers, and they are calling on existing customers to make sure that they stay customers and looking for opportunities for more sales. On the surface, they are […]