Digital Marketing Blog

Are You Nurturing?

Are You Nurturing?

Tuesday, October 30th, 2018

“Lead nurturing is a process, not an event.” That statement in a Marketing Experiments article caught my attention. All too often, as marketers, we focus too much attention on the final conversion point in our customer’s decision process. The contact us or request a quote form submission is often held up as an example of […]

 
Get More Customers With Conversion Rate Optimization

Get More Customers With Conversion Rate Optimization

Tuesday, August 7th, 2018

Conversion Rate Optimization (CRO) is one of the on-going areas that you have to focus on to get what you want from your website. Regardless of whether you’re business is B2B, B2C, or if you are a non-profit, CRO will pay dividends on the work that you do to increase the conversions from your website. […]

 
There is more to life than increasing its speed

There is more to life than increasing its speed

Tuesday, December 5th, 2017

That, according to Mahatma Gandhi who clearly was never a website visitor because when it comes to websites there is nothing more important than speed! There are 3 reasons why it’s important to get your site to perform as quickly as possible: Conversions SEO Rankings Less Expensive PPC Charges Website speed has always been a […]

 
It Might Be A UX Problem

It Might Be A UX Problem

Thursday, July 20th, 2017

  You had enough! Your site wasn’t bringing in any business and you decided to fix the problem, once and for all. You did a detailed search for a company that could build a new website for your company. You committed the money and time to the project. You even took time out of your […]

 
You’ve Got Traffic But No Leads/Sales…Now What?

You’ve Got Traffic But No Leads/Sales…Now What?

Friday, August 26th, 2016

Let’s talk about website traffic.  The Holy Grail of digital marketing.  Everyone wants it and once they have it, they want more of it.  When you open up your GA it’s the first thing that you look at.  When you talk to a new digital marketing agency it’s the first thing that you tell them […]

 
Is Your Site Up To Date?

Is Your Site Up To Date?

Friday, August 26th, 2016

Last year Google said that they had over 600 changes to their algorithm, each of which could have had a major impact on your website’s visibility!  Mobile use has increased dramatically over the last 12 months!  The concept of Micro-Moments has become a major strategic concept that dramatically changes how we engage and convert website […]

 
Measuring Engagement: Easier Than You Think

Measuring Engagement: Easier Than You Think

Tuesday, April 26th, 2016

Getting your customers and/or prospects to take action is the whole point! But, what is the action that we want them to take? And, how can we measure those actions to be sure that they are taking them? If you are running an e-commerce store on your website some of the measurements can be pretty […]

 
You Better Be Tracking The Right Conversion Analytics

You Better Be Tracking The Right Conversion Analytics

Thursday, March 24th, 2016

Tracking conversions within your digital marketing plan will tell you many things. You can even break down your conversion tracking to specific campaigns within your overall digital marketing plan, which I would strongly suggest. By tracking conversions based on campaigns rather than focusing on the overall plan, you can pinpoint what exactly is and isn’t […]

 
The Anatomy Of A Conversion

The Anatomy Of A Conversion

Friday, March 11th, 2016

Conversions are a very important metric in your analytics and should always be tracked, but what makes them so important? To answer this question, you first must know what is a conversion. A conversion can be as simple as someone coming to your landing page or as big as a sale. It all depends on […]

 
You’re Probably Worrying About The Wrong Thing – Part 2

You’re Probably Worrying About The Wrong Thing – Part 2

Thursday, March 3rd, 2016

Thanks for coming back to get Part 2 of this blog post on conversion rate optimization (CRO).  We left off talking about how, like all digital marketing efforts, to successfully increase your conversion rates you have to develop a plan.  There are 4 main parts to a conversion plan: Identify what your goals are for […]