Digital Marketing Blog

This blog about the latest online marketing strategy and tactics covers all of the digital marketing channels that will assist marketers in growing their online social media, search marketing results.

A New Twist In SEO

A New Twist In SEO

Wednesday, January 15th, 2020

As of June of last year, for the first time, a majority of all browser-based searches on Google.com resulted in 0 clicks! This coming from search expert Rand Fishkin. This has nothing to do with algorithm changes; rather, it’s all about the way Google’s search engine results pages (SERP) are configured. More and more, you’re […]

 
It’s Time To Flip The Funnel

It’s Time To Flip The Funnel

Thursday, December 26th, 2019

We’ve been doing a lot of work with clients that are implementing an Account Based Marketing (ABM) strategy into their marketing plans. ABM is a great marketing strategy for B2B companies that want to get back to some basics in terms of both selling and marketing. ABM brings together both sales and marketing departments to […]

 
Update To Domain Authority Causing Confusion

Update To Domain Authority Causing Confusion

Friday, April 12th, 2019

Earlier this year there was an update to the Domain Authority “algorithm” that has caused a fair amount of confusion among SEO’s and marketers alike and though you may not be directly involved in the on-going optimization of your site, it is important to at least have a cursory understanding of what is happening. What […]

 
Google’s Position Zero

Google’s Position Zero

Thursday, December 27th, 2018

What if finally getting your website to rank in the first position on the first page of the search engine results page (SERP) was no longer the best position! Well, that time may have come There have been a lot of changes to Google’s SERP in the last couple of years. Adwords ads are no […]

 
Holistic Digital Marketing

Holistic Digital Marketing

Friday, December 7th, 2018

It’s nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to try to connect with your customers than you have time, people, or money for. So, what happens most of the time is that you focus […]

 
List Segmentation For More Sales

List Segmentation For More Sales

Wednesday, December 5th, 2018

You’ve heard it over and over, email is the one marketing tool that continues to produce consistent results. But you’re not seeing it with your email marketing efforts! In fact, there are a number of your peers in the industry that are either going to quit using email or they already have. And, maybe you’re […]

 
Sure You Want To Be #1 On Google, But Where?

Sure You Want To Be #1 On Google, But Where?

Friday, November 30th, 2018

Everyone wants to be on the first page of Google’s search engine results page (SERP) but what that means is more confusing today than ever. Do you want to be number one in the organic section of the first page? Do you want to be number one in the ads section of the first page? […]

 
Ask Them Nicely

Ask Them Nicely

Monday, November 12th, 2018

In last week’s blog post I talked about what a Net Promoter Score (NPS) is and how to start figuring out what your score is. In that blog post, I covered the different types of surveys that you’ll need to use to get the information from your customers that you need to calculate how your […]

 
Do You Know Your Score?

Do You Know Your Score?

Friday, November 9th, 2018

Word of mouth is important, regardless of the type of business that you’re in. Today’s online equivalent to word-of-mouth is an online review. We’ve all heard about the importance of reviews but did you know: 85% of consumers trust online reviews as much as personal recommendations ~ Brightlocal Positive reviews make 73% of consumers trust […]

 
Are You Nurturing?

Are You Nurturing?

Tuesday, October 30th, 2018

“Lead nurturing is a process, not an event.” That statement in a Marketing Experiments article caught my attention. All too often, as marketers, we focus too much attention on the final conversion point in our customer’s decision process. The contact us or request a quote form submission is often held up as an example of […]