Email marketing still produces the highest ROI of all digital marketing channels. Visit our blog to learn how to use email marketing to grow your business
Friday, May 19th, 2017
7 Billion emails were sent in the 1st qtr of 2017! Your customers want your email communications. And, more and more people are subscribing to email marketing subscriptions all the time. Big Brand’s databases grew by no less than 5.6% since 2015. The reason that these email lists are growing vary depending on industry and […]
Tuesday, March 14th, 2017
Email continues to be the dominant marketing channel for both B2B and B2C businesses. Engagement in 2016 was up again, over 2015, with some industries seeing as much as a 26% growth in engagement rates. This, obviously is great news for business owners and marketers. However, for those of us who are using email marketing […]
Thursday, September 15th, 2016
Irony! I just received an email that was promoting a blog post that was proclaiming that email marketing is dead! Are you kidding me? Well, as you can imagine, this got me thinking about the whole email marketing is dead debate that has been going on for at least 10 years that I can think […]
Friday, August 26th, 2016
With all of the talk, these days, about marketing automation which uses email as one of its primary channels I thought it might be a good idea to look at a couple of best practice concepts for handling unsubscribes and spam complaints. But, Why? You have your list of people that you send your email […]
Saturday, June 4th, 2016
This is going to get a little complicated but hang in there because it’s really important.Google has announced that beginning this month they will be “…tightening its policy for handling emails that fail the authentication checks of the Domain-based Message Authentication, Reporting & Conformance (DMARC) standard”. Ok, hold on, I can see your eyes starting […]
Friday, April 1st, 2016
Chart Marketing Charts Email is the way that customers prefer to have companies that they like, communicate with them. In fact, acording to a report by Adestra more than 7 out of 10 consumers prefer email over direct mail, text messages and even message via the apps on your phone. And, email marketing isn’t just […]
Thursday, March 24th, 2016
61% of marketers surveyed agree that email messages are still the most effective digital marketing channel. This was followed by websites, SEO, social marketing, paid search, mobile, and finally, display channels. But, as we mentioned in an earlier post, your email messages have to be relevant for people to open them and then take action […]
Tuesday, March 22nd, 2016
In a recent report by BizReport, customer’s feelings about emails that they are receiving from brands was explored. According to this article, customers are feeling frustrated by the email messages that they are receiving from brands that they shop with and even have a relationship with, because the feel that the brand doesn’t “understand” them. […]
Thursday, January 21st, 2016
We’ve been hitting hard on marketing automation this month, and I wanted to dig a little deeper beneath the surface to discuss lead nurturing. This is an integral part of marketing automation that helps build those strong relationships with your potential customers. So What is Lead Nurturing? In a recent blog post, I discussed creating […]
Friday, January 15th, 2016
Digital marketing strategies are constantly evolving. Whether it’s paid search, display marketing, social media or even email marketing, the way businesses are using these strategies continues to improve. Email marketing is one of those tools that have come a long ways since Ray Tomlinson sent himself the first ever email in 1971. Yes, I know, […]