Digital Marketing Blog

This blog will review all of the latest information and tactics for how to use the search marketing channels to grow your business.

Google’s Position Zero

Google’s Position Zero

Thursday, December 27th, 2018

What if finally getting your website to rank in the first position on the first page of the search engine results page (SERP) was no longer the best position! Well, that time may have come There have been a lot of changes to Google’s SERP in the last couple of years. Adwords ads are no […]

 
Sure You Want To Be #1 On Google, But Where?

Sure You Want To Be #1 On Google, But Where?

Friday, November 30th, 2018

Everyone wants to be on the first page of Google’s search engine results page (SERP) but what that means is more confusing today than ever. Do you want to be number one in the organic section of the first page? Do you want to be number one in the ads section of the first page? […]

 
Near Me Searches

Near Me Search Strategy

Wednesday, June 6th, 2018

The Local Businesses Search Dilemma You have a business that caters to your local community. You’ve often looked at getting your business to rank higher on Google but it never seems like it works. And, you really don’t have the time, money, or the people to really dive into full-blown search marketing campaigns. It seems […]

 
Have You Changed Your Meta Descriptions?

Have You Changed Your Meta Descriptions?

Wednesday, May 2nd, 2018

It was 5 months ago when Google announced that they were changing the length of a meta description that they will display on a search results page. Have you increased the length of your meta descriptions? [socialpug_tweet tweet=”It was 5 months ago when Google announced that they were changing the length of a meta description […]

 
Search Engine Updates Impact Digital Marketing Plans

Search Engine Updates Impact Digital Marketing Plans

Thursday, February 1st, 2018

As you start to get your digital marketing plans in order for the new year, here are some important search engine updates that have happened with Google over the last couple of months that will impact how you use the search engine to get your website found by the right people. Meta Description: Towards the […]

 
User Intent + SEO = More Success Online

User Intent + SEO = More Success Online

Monday, January 22nd, 2018

Oh, how things change! There was a time when you just had to optimize your website’s pages for a group of different keywords and then when someone typed those words into a search engine, you’d show up! Not anymore. Today, the search engines are way more advanced with their algorithms and their focus on trying […]

 
There is more to life than increasing its speed

There is more to life than increasing its speed

Tuesday, December 5th, 2017

That, according to Mahatma Gandhi who clearly was never a website visitor because when it comes to websites there is nothing more important than speed! There are 3 reasons why it’s important to get your site to perform as quickly as possible: Conversions SEO Rankings Less Expensive PPC Charges Website speed has always been a […]

 
Holistic SEO

Holistic SEO: The Only Way To Succeed!

Tuesday, August 15th, 2017

  To permanently rank well for organic search results requires that your strategy focuses on every aspect of your website and marketing campaigns. Technical SEO, UX, site content, and social posts all need to be considered in a holistic SEO approach. Successful #SEO Requires A Holistic Approach Click To Tweet Before we dive into how […]

 
How To Spot Bad SEO Services – Rewrite as article spinning

How To Spot Bad SEO Services – Rewrite as article spinning

Wednesday, June 21st, 2017

  Holy Cow! We just got a box full of promo goodies, in the mail. We never get goodies! We’re an agency, we’re the ones that are always giving this stuff away. Imagine our surprise and delight when this little box of fun showed up on our door. This was sent to us by a […]

 
Why You Need To Change Your Search Marketing Strategy

Why You Need To Change Your Search Marketing Strategy

Wednesday, June 7th, 2017

The world of search marketing sure is changing which means your search marketing strategy has to change. There are always a bunch of algorithm changes that happen every year and last year we saw an unprecedented number of changes to the Search Engine Results Pages (SERP). Now we’re seeing impacts from just raw competition along […]