Digital Marketing Blog

Want to maximize the return on your effort? Start by developing a digital marketing strategy. This blog will help you put one together.

B2B Behavior Changes Will Last

B2B Behavior Changes Will Last

Wednesday, May 20th, 2020

Over these past couple of months, your customer behaviors have dramatically changed, and the predictions are that your customers won’t be going back to their old behaviors. Your customers have been forced to make any non-essential purchases online. That means that they’ve had to research products and services online, compare solutions online, and determine what […]

 
Marketing Communications In Chaotic Times

Marketing Communications In Chaotic Times

Monday, April 13th, 2020

The current situation with the economy is well documented, and theories on how we got here abound. My objective with this article is not to echo any of that information. Instead, this article is an offshoot of conversations that our agency has been having recently about how to offer solid marketing advice to our clients […]

 
The Mobile-First Indexing: What It Is And What You Need To Know

The Mobile-First Indexing: What It Is And What You Need To Know

Wednesday, April 1st, 2020

It’s been a while since we first heard about Google’s decision to switch to a Mobile-First Indexing. Since that first announcement, there have been several actions taken, and clarifications were given on what this mobile-first index is along with how and when it is all going to happen. In this post, we’re going to review […]

 
A New Twist In SEO

A New Twist In SEO

Wednesday, January 15th, 2020

As of June of last year, for the first time, a majority of all browser-based searches on Google.com resulted in 0 clicks! This coming from search expert Rand Fishkin. This has nothing to do with algorithm changes; rather, it’s all about the way Google’s search engine results pages (SERP) are configured. More and more, you’re […]

 
It’s Time To Flip The Funnel

It’s Time To Flip The Funnel

Thursday, December 26th, 2019

We’ve been doing a lot of work with clients that are implementing an Account Based Marketing (ABM) strategy into their marketing plans. ABM is a great marketing strategy for B2B companies that want to get back to some basics in terms of both selling and marketing. ABM brings together both sales and marketing departments to […]

 
Google’s Position Zero

Google’s Position Zero

Thursday, December 27th, 2018

What if finally getting your website to rank in the first position on the first page of the search engine results page (SERP) was no longer the best position! Well, that time may have come There have been a lot of changes to Google’s SERP in the last couple of years. Adwords ads are no […]

 
List Segmentation For More Sales

List Segmentation For More Sales

Wednesday, December 5th, 2018

You’ve heard it over and over, email is the one marketing tool that continues to produce consistent results. But you’re not seeing it with your email marketing efforts! In fact, there are a number of your peers in the industry that are either going to quit using email or they already have. And, maybe you’re […]

 
Ask Them Nicely

Ask Them Nicely

Monday, November 12th, 2018

In last week’s blog post I talked about what a Net Promoter Score (NPS) is and how to start figuring out what your score is. In that blog post, I covered the different types of surveys that you’ll need to use to get the information from your customers that you need to calculate how your […]

 
Do You Know Your Score?

Do You Know Your Score?

Friday, November 9th, 2018

Word of mouth is important, regardless of the type of business that you’re in. Today’s online equivalent to word-of-mouth is an online review. We’ve all heard about the importance of reviews but did you know: 85% of consumers trust online reviews as much as personal recommendations ~ Brightlocal Positive reviews make 73% of consumers trust […]

 
7 Digital Marketing Myths

7 Digital Marketing Myths

Friday, September 21st, 2018

Metrics, analytics, ROI. These are what digital marketing was built on, but what if the reports that you’re using to make marketing decisions are no longer valid? I think that the only thing that moves faster, in digital marketing, than new technologies is the way that technology is used. What used to be considered common […]