What is customer acquisition cost, and why it’s important
Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical...
Want to maximize the return on your effort? Start by developing a digital marketing strategy. This blog will help you put one together.
Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical...
Is your marketing goal really lead generation? Or, is your goal to get more customers? There is a difference, and without a lead nurturing strategy, you're only going to be...
Search intent (also referred to as user intent) is a critical component of SEO. In fact many people will say that getting top rankings for any website page is nearly...
What Are Click Through Rates Let’s begin by defining exactly what a click through rate is. To make sure that we are accurate in our definition of what a CTR...
No matter how hard I try, I always put thing off until my back is up against a wall and I have little to no time left to get it...
B2B marketing is tough! As you know, there are countless ways to market your products and solutions and you’ve probably tried most of them with varying degrees of success. The...
As we know it, paid, targeted advertising is becoming a thing of the past. The value of a product now goes side-by-side with human stories and building trust towards the...
One of the greatest advantages that digital marketing provides is the marketing data that demonstrates ROI (or lack of ROI) for marketing campaigns. Twenty years ago this was revolutionary! All...
30 Second Summary Deliverability: They can only open it if they get it Purchased Lists: In a word, DON’T! Opt-In: 2 Ways to build your process List Maintenance: The secret...
As marketers we know that it’s almost impossible to keep up with all of the channels that are available, however Google My Business is a channel that is worth your...