Digital Marketing Blog

Email Marketing Is Growing

Email Marketing Is Growing

Friday, May 19th, 2017

7 Billion emails were sent in the 1st qtr of 2017! Your customers want your email communications. And, more and more people are subscribing to email marketing subscriptions all the time. Big Brand’s databases grew by no less than 5.6% since 2015. The reason that these email lists are growing vary depending on industry and […]

 
Before They Can Open It They Have To Get It

Before They Can Open It They Have To Get It

Tuesday, March 14th, 2017

Email continues to be the dominant marketing channel for both B2B and B2C businesses. Engagement in 2016 was up again, over 2015, with some industries seeing as much as a 26% growth in engagement rates. This, obviously is great news for business owners and marketers. However, for those of us who are using email marketing […]

 
Email Marketing Is Alive And Doing Better Than Ever

Email Marketing Is Alive And Doing Better Than Ever

Thursday, September 15th, 2016

Irony! I just received an email that was promoting a blog post that was proclaiming that email marketing is dead! Are you kidding me? Well, as you can imagine, this got me thinking about the whole email marketing is dead debate that has been going on for at least 10 years that I can think […]

 
Why They Unsubscribe

Why They Unsubscribe

Friday, August 26th, 2016

With all of the talk, these days, about marketing automation which uses email as one of its primary channels I thought it might be a good idea to look at a couple of best practice concepts for handling unsubscribes and spam complaints. But, Why? You have your list of people that you send your email […]

 
Big Change To Email Marketing

Big Change To Email Marketing

Saturday, June 4th, 2016

This is going to get a little complicated but hang in there because it’s really important.Google has announced that beginning this month they will be “…tightening its policy for handling emails that fail the authentication checks of the Domain-based Message Authentication, Reporting & Conformance (DMARC) standard”. Ok, hold on, I can see your eyes starting […]

 
Send Them An Email

Send Them An Email

Friday, April 1st, 2016

Chart Marketing Charts Email is the way that customers prefer to have companies that they like, communicate with them. In fact, acording to a report by Adestra more than 7 out of 10 consumers prefer email over direct mail, text messages and even message via the apps on your phone. And, email marketing isn’t just […]

 
Email Is STILL The Most Effective

Email Is STILL The Most Effective

Thursday, March 24th, 2016

61% of marketers surveyed agree that email messages are still the most effective digital marketing channel.  This was followed by websites, SEO, social marketing, paid search, mobile, and finally, display channels. But, as we mentioned in an earlier post, your email messages have to be relevant for people to open them and then take action […]

 
95% Say Email’s Are Irrelevant

95% Say Email’s Are Irrelevant

Tuesday, March 22nd, 2016

In a recent report by BizReport, customer’s feelings about emails that they are receiving from brands was explored.  According to this article, customers are feeling frustrated by the email messages that they are receiving from brands that they shop with and even have a relationship with, because the feel that the brand doesn’t “understand” them. […]

 
Lead Nurturing Is The Future Of Digital Marketing

Lead Nurturing Is The Future Of Digital Marketing

Thursday, January 21st, 2016

We’ve been hitting hard on marketing automation this month, and I wanted to dig a little deeper beneath the surface to discuss lead nurturing. This is an integral part of marketing automation that helps build those strong relationships with your potential customers. So What is Lead Nurturing? In a recent blog post, I discussed creating […]

 
Better Email Marketing: Behavioral Based Marketing

Better Email Marketing: Behavioral Based Marketing

Friday, January 15th, 2016

Digital marketing strategies are constantly evolving. Whether it’s paid search, display marketing, social media or even email marketing, the way businesses are using these strategies continues to improve. Email marketing is one of those tools that have come a long ways since Ray Tomlinson sent himself the first ever email in 1971. Yes, I know, […]