Digital Marketing Blog

Ask Them Nicely

Ask Them Nicely

Monday, November 12th, 2018

In last week’s blog post I talked about what a Net Promoter Score (NPS) is and how to start figuring out what your score is. In that blog post, I covered the different types of surveys that you’ll need to use to get the information from your customers that you need to calculate how your […]

 
Do You Know Your Score?

Do You Know Your Score?

Friday, November 9th, 2018

Word of mouth is important, regardless of the type of business that you’re in. Today’s online equivalent to word-of-mouth is an online review. We’ve all heard about the importance of reviews but did you know: 85% of consumers trust online reviews as much as personal recommendations ~ Brightlocal Positive reviews make 73% of consumers trust […]

 
Are You Nurturing?

Are You Nurturing?

Tuesday, October 30th, 2018

“Lead nurturing is a process, not an event.” That statement in a Marketing Experiments article caught my attention. All too often, as marketers, we focus too much attention on the final conversion point in our customer’s decision process. The contact us or request a quote form submission is often held up as an example of […]

 
Marketing Automation For B2C

Marketing Automation For B2C

Wednesday, December 20th, 2017

Marketing Automation is an amazing tool for B2C businesses, however, it has a reputation for being strictly used for B2B companies. Nothing could be further from the truth. In fact, B2C marketers who are using automation have seen conversion rates as high as 50% according to eMarketer Email Marketing Benchmarks report. B2C companies are seeing […]

 
Email Marketing Is Growing

Email Marketing Is Growing

Friday, May 19th, 2017

7 Billion emails were sent in the 1st qtr of 2017! Your customers want your email communications. And, more and more people are subscribing to email marketing subscriptions all the time. Big Brand’s databases grew by no less than 5.6% since 2015. The reason that these email lists are growing vary depending on industry and […]

 
Before They Can Open It They Have To Get It

Before They Can Open It They Have To Get It

Tuesday, March 14th, 2017

Email continues to be the dominant marketing channel for both B2B and B2C businesses. Engagement in 2016 was up again, over 2015, with some industries seeing as much as a 26% growth in engagement rates. This, obviously is great news for business owners and marketers. However, for those of us who are using email marketing […]

 
Email Marketing Is Alive And Doing Better Than Ever

Email Marketing Is Alive And Doing Better Than Ever

Thursday, September 15th, 2016

Irony! I just received an email that was promoting a blog post that was proclaiming that email marketing is dead! Are you kidding me? Well, as you can imagine, this got me thinking about the whole email marketing is dead debate that has been going on for at least 10 years that I can think […]

 
Why They Unsubscribe

Why They Unsubscribe

Friday, August 26th, 2016

With all of the talk, these days, about marketing automation which uses email as one of its primary channels I thought it might be a good idea to look at a couple of best practice concepts for handling unsubscribes and spam complaints. But, Why? You have your list of people that you send your email […]

 
How To Measure Your ROI Of Marketing Automation

How To Measure Your ROI Of Marketing Automation

Thursday, January 28th, 2016

Marketing automation is thriving. More and more companies are jumping on board with this new technology, and it has a lot do with the positive ROI. The pool of business owners and CEO’s who feel they can do just fine without it is shrinking every year. In fact, 84% of companies are now either using […]

 
How To Nurture Leads Differently With Marketing Automation

How To Nurture Leads Differently With Marketing Automation

Friday, January 22nd, 2016

Have you ever heard the concept of storytelling with your email marketing campaigns? It’s a pretty complex procedure, but makes a lot of sense. What makes for a good story is it has cohesion throughout, meaning it grabs your attention from the beginning, has a good, intriguing middle to keep you interested, and finally, a […]