Digital Marketing Blog

What Is This New Penguin Update All About

What Is This New Penguin Update All About

Wednesday, September 28th, 2016

It’s been 2 years since the last major update and Google has announced the release of the 4th major Penguin Update. These update announcements can get pretty techie and filled with so much industry jargon that most people just quit trying to understand what the announcements are trying to say. We’re going to try really […]

 
What Is Retargeting

What Is Retargeting

Friday, August 26th, 2016

What Is Retargeting We’re still getting the question “What Is Retargeting? on a regular basis so we’re going to take a couple of minutes to see if we can clarify this “channel”. We’ll start by covering: what retargeting ads are why they might be good for your business and how to use retargeting ads and […]

 
Are You Ready For The “Holiday Creep???”

Are You Ready For The “Holiday Creep???”

Monday, November 2nd, 2015

Well, October is over and we all know what that means — Christmas music on the radio, Santa sightings and Christmas movies make their way back into our lives. Yes, we know it’s early, but there’s no stopping the Christmas train once it gets moving. While Christmas gets an early start every year, so should […]

 
Why You Need To Use Paid Facebook Ads

Why You Need To Use Paid Facebook Ads

Tuesday, August 25th, 2015

It’s becoming more apparent day by day that sponsored ads are becoming the way to go when advertising online, especially with social media. A perfect example is Facebook doing away with organic reach for various reasons. So as organic reach continues to decline, marketers are forced to turn elsewhere to get their ads in front […]

 
Abandoned Shopping Cart (Infographic)

Abandoned Shopping Cart (Infographic)

Wednesday, July 29th, 2015

Around the world everywhere, shopping carts are left abandoned, where they slowly sit and wait. Now we’re not literally talking about shopping carts in a grocery store, although there probably are shopping carts sitting in parking lots abandoned. But we’re not talking about these shopping carts. We’re talking about online shopping carts. Just the thought […]

 
3 Great Tools For Your Digital Marketing Plan

3 Great Tools For Your Digital Marketing Plan

Thursday, February 19th, 2015

With the continuous growth of our digital world, we have been handed a rather large variety of tools to use when it comes to Digital Marketing. In our recent blog posts, we’ve been discussing the insides and outs of those tools and how they work for your digital marketing plan. Take a look at the […]

 
Top 5 Mistakes With Your Adwords Campaign

Top 5 Mistakes With Your Adwords Campaign

Tuesday, February 17th, 2015

If you’ve got a digital marketing plan, you best be using Google Adwords. Driving traffic to your site can be tough at times, if not, at all times. We can thank Google for handing us traffic on a platter through the use of Google Adwords. Google Adwords is an online service that places your advertising copy […]

 
How To Use Facebook Mobile Ads To Drive Traffic

How To Use Facebook Mobile Ads To Drive Traffic

Tuesday, January 13th, 2015

Have you ever considered the amount of people who access Facebook from their mobile devices? Out of the 1.32 billion people that use Facebook each month, 399 million of them only use Facebook through their mobile phone. So essentially, Facebook is becoming more of a mobile app than a desktop app. So ask yourself, “Should […]

 
3 Big Digital Marketing Trends We Saw In 2014

3 Big Digital Marketing Trends We Saw In 2014

Wednesday, December 3rd, 2014

With the end of the 2014 year approaching, we figured it’s a good time to take a quick look back at the year and point out some of the changes and trends in digital marketing. It’s difficult to predict how the landscape of digital marketing it going to shift, and what is and what isn’t […]

 
4 Black Friday Myths

4 Black Friday Myths

Tuesday, November 25th, 2014

The rules of Black Friday use to be very simple: get in line, wait, and when the doors open, take no pity on the person next to you. Well, that’s not how it goes anymore, at least for the most part. Of course, there still are people who head into battle every Black Friday looking for those doorbuster […]