Digital Marketing Blog

Ad Position Doesn’t Matter If Nobody Clicks It

Ad Position Doesn’t Matter If Nobody Clicks It

Monday, January 23rd, 2017

How To Use Ad Copy To Improve Conversions Most marketers are so focused on the placement of an ad that they are completely forgetting about the ad copy. It’s the ad copy that will grab the audience’s attention and ultimately drive them to your website. This quote by the man widely considered the Father of […]

 
Huge Changes At Google – It Will Affect Your Ads

Huge Changes At Google – It Will Affect Your Ads

Tuesday, March 8th, 2016

On Friday, February 19th, 2016, Google made the  announcement that the search engine results pages on desktop browsers will no longer show PPC ads on the right side of the page. Instead, the ads are going to be placed at the top and at the bottom of the page. Additionally, Google is now limiting the […]

 
Are Your Ads Still Working?

Are Your Ads Still Working?

Sunday, October 25th, 2015

Over 90% of online ads are animated or change some how when a user takes an action like placing their mouse over the ad.  One of the oldest and unfortunately, still used technologies to create this animation is Flash.  The reasons for not using this technology is well documented and this isn’t a bash-flash post. […]