Digital Marketing Blog

Online Reputation Management: Controlling Firestorms

Online Reputation Management: Controlling Firestorms

Monday, July 29th, 2019

Online Word Of Mouth is powerful! I don’t think anyone would dispute that fact but just to back it up here are some recent statistics 50% of Americans would pick word of mouth if they had to pick one source of information [Chatter Matters Report] 72% of people get news from friends and family, making […]

 
The truth about personalization

The Truth About Personalization

Monday, July 15th, 2019

I know you’ve heard this before. Personalize your marketing messaging and you’ll get better results. So, you started putting the recipient of your email marketing campaign’s first name in the subject line and no great results. There’s nothing more to conclude than that this personalized marketing stuff doesn’t work…just like all that other digital stuff […]

 
3 Easy Steps For Reputation Management

3 Easy Steps For Reputation Management

Friday, February 22nd, 2019

Reputation management is a crucial part of any business. In this digital world, buyers in all industries use digital content to make purchasing decisions. Having a good online business reputation shows value and trust, and sustains repeat customers. When customers decide to trust your business, they are choosing you as a reliable brand. To win […]

 
Search Engine Updates Impact Digital Marketing Plans

Search Engine Updates Impact Digital Marketing Plans

Thursday, February 1st, 2018

As you start to get your digital marketing plans in order for the new year, here are some important search engine updates that have happened with Google over the last couple of months that will impact how you use the search engine to get your website found by the right people. Meta Description: Towards the […]

 
You Are NOT The User. Accept It!

You Are NOT The User. Accept It!

Tuesday, November 7th, 2017

A number of years ago we were involved in a website project with a challenge. Our client’s current website had been up for a number of years and had stopped producing the leads that it once had. Also, the engagement on the site had diminished to the point that their bounce rate was well above […]

 
When a banner ad isn’t a banner ad

When a banner ad isn’t a banner ad

Thursday, January 26th, 2017

The digital marketing terminology that is used, sometimes incorrectly, is a big reason why digital marketing is still so confusing to a lot of marketers. Here’s the story of a situation that we recently went through, with one of our clients. One of our clients recently had a sales rep, from a pretty large publisher […]