Digital Marketing Blog

3 Easy Steps For Reputation Management

3 Easy Steps For Reputation Management

Friday, February 22nd, 2019

Reputation management is a crucial part of any business. In this digital world, buyers in all industries use digital content to make purchasing decisions. Having a good online business reputation shows value and trust, and sustains repeat customers. When customers decide to trust your business, they are choosing you as a reliable brand. To win […]

 
Search Engine Updates Impact Digital Marketing Plans

Search Engine Updates Impact Digital Marketing Plans

Thursday, February 1st, 2018

As you start to get your digital marketing plans in order for the new year, here are some important search engine updates that have happened with Google over the last couple of months that will impact how you use the search engine to get your website found by the right people. Meta Description: Towards the […]

 
You Are NOT The User.  Accept It!

You Are NOT The User. Accept It!

Tuesday, November 7th, 2017

A number of years ago we were involved in a website project with a challenge. Our client’s current website had been up for a number of years and had stopped producing the leads that it once had. Also, the engagement on the site had diminished to the point that their bounce rate was well above […]

 
When a banner ad isn’t a banner ad

When a banner ad isn’t a banner ad

Thursday, January 26th, 2017

The digital marketing terminology that is used, sometimes incorrectly, is a big reason why digital marketing is still so confusing to a lot of marketers. Here’s the story of a situation that we recently went through, with one of our clients. One of our clients recently had a sales rep, from a pretty large publisher […]