Digital Marketing Blog

Holistic Digital Marketing

Holistic Digital Marketing

Friday, December 7th, 2018

It’s nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to try to connect with your customers than you have time, people, or money for. So, what happens most of the time is that you focus […]

 
What If Your Site Got Hacked Last Night?

What If Your Site Got Hacked Last Night?

Wednesday, July 11th, 2018

Imagine that tomorrow when you get to work you get a call from one of your customers and they tell you that they tried to get on your website but that the only thing that came up was a big reg page warning them that your site isn’t safe. Your mind starts racing! Are they […]

 
Search Engine Updates Impact Digital Marketing Plans

Search Engine Updates Impact Digital Marketing Plans

Thursday, February 1st, 2018

As you start to get your digital marketing plans in order for the new year, here are some important search engine updates that have happened with Google over the last couple of months that will impact how you use the search engine to get your website found by the right people. Meta Description: Towards the […]

 
You Are NOT The User.  Accept It!

You Are NOT The User. Accept It!

Tuesday, November 7th, 2017

A number of years ago we were involved in a website project with a challenge. Our client’s current website had been up for a number of years and had stopped producing the leads that it once had. Also, the engagement on the site had diminished to the point that their bounce rate was well above […]

 
When a banner ad isn’t a banner ad

When a banner ad isn’t a banner ad

Thursday, January 26th, 2017

The digital marketing terminology that is used, sometimes incorrectly, is a big reason why digital marketing is still so confusing to a lot of marketers. Here’s the story of a situation that we recently went through, with one of our clients. One of our clients recently had a sales rep, from a pretty large publisher […]