Digital Marketing Blog

Do You Know Your Score?

Do You Know Your Score?

Friday, November 9th, 2018

Word of mouth is important, regardless of the type of business that you’re in. Today’s online equivalent to word-of-mouth is an online review. We’ve all heard about the importance of reviews but did you know: 85% of consumers trust online reviews as much as personal recommendations ~ Brightlocal Positive reviews make 73% of consumers trust […]

 
Holistic SEO

Holistic SEO: The Only Way To Succeed!

Tuesday, August 15th, 2017

  To permanently rank well for organic search results requires that your strategy focuses on every aspect of your website and marketing campaigns. Technical SEO, UX, site content, and social posts all need to be considered in a holistic SEO approach. Successful #SEO Requires A Holistic Approach Click To Tweet Before we dive into how […]

 
User Intent For Content Marketing

User Intent For Content Marketing

Thursday, April 20th, 2017

Back in the day, SEO success was tied directly to a key-word or very short key-phrase. A user would type in a word or two into a search engine query box and they’d receive listings of website pages that matched (according to the search engines algorithm) what the user typed in. That is no longer […]

 
Just Getting Attention Isn’t A Success Metric

Just Getting Attention Isn’t A Success Metric

Thursday, April 13th, 2017

I just finished reading a post by Jakob Nielsen, renowned web usability expert, about user engagement with online ads. The article describes how people view ads that are on a web page. What the team at the Nielsen Norman Group found was that there are 3 design elements that attract user’s attention: Plain Text Faces […]

 
Does Web Hosting Affect SEO Rankings

Does Web Hosting Affect SEO Rankings

Thursday, December 8th, 2016

Why Web Hosting Is Important Ok, I know what you’re thinking,why in the world are we talking about hosting in a blog that is so focused on digital marketing? Does web hosting impact digital marketing? Because, hosting is the foundation for everything relating to your website, your visitor’s experience, lead generation, and lead conversions. All […]

 
The Data Is Clear: Personalize

The Data Is Clear: Personalize

Wednesday, April 20th, 2016

http://3sixtyinteractive.wistia.com/medias/ea4zhkkuda?embedType=async&seo=false&videoFoam=true&videoWidth=200 eMarketer The benefits of personalization in your online marketing is clear.  A recent CMO Council study showed 56% of respondents said “higher response & engagements rate” are the results of personalized content.  Another 47% said “more timely and relevant interactions were the result of personalization. What Is Personalization Most people, when they think personalization […]

 
Why You Need Killer Content

Why You Need Killer Content

Thursday, February 4th, 2016

You’ve heard it a million times – ‘Content is king,’but do you understand why? Content is not only king, but as a king, it’s gaining more power. So why is that? You’d think with so many new digital strategies from Snapchat to Periscope, content would soon hand over its crown to a younger, hipper strategy. […]

 
Lead Nurturing Is The Future Of Digital Marketing

Lead Nurturing Is The Future Of Digital Marketing

Thursday, January 21st, 2016

We’ve been hitting hard on marketing automation this month, and I wanted to dig a little deeper beneath the surface to discuss lead nurturing. This is an integral part of marketing automation that helps build those strong relationships with your potential customers. So What is Lead Nurturing? In a recent blog post, I discussed creating […]

 
Behavior Based Email Marketing (Infographic)

Behavior Based Email Marketing (Infographic)

Friday, January 15th, 2016

Believe it or not, but there are business owners out there who believe that “email marketing is dead.” Yea, sounds strange, right? But it’s true. Why businesses owners feel this way is beyond me, because email marketing, in fact, is alive more than ever. They say that some things get better with age, and I […]

 
3 Tips To Improve Site Speed (Infographic)

3 Tips To Improve Site Speed (Infographic)

Friday, August 28th, 2015

Who likes waiting in line? I certainly don’t. Have you ever been to a theme park and waited countless hours in line only to ride a 2 minute ride? I know I have. Even the most patient people in the world don’t like long waits. This is ever so apparent with surfing the web. People […]