Digital Marketing Blog

Where To Put That Page

Where To Put That Page

Tuesday, May 15th, 2018

The Infomation Architecture (IA) is the foundation that you are building your website on top of. It will end up being one of the biggest reasons why you get more business from the web or why you don’t. The Information Architecture Institute says “Information architecture is the practice of deciding how to arrange the parts […]

 
How To Write Meta Descriptions

How To Write Meta Descriptions

Wednesday, May 9th, 2018

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. What Is A Meta Description First, a quick review. The meta description is part of the HTML code of your website’s page that is designed to describe the content […]

 
Have You Changed Your Meta Descriptions?

Have You Changed Your Meta Descriptions?

Wednesday, May 2nd, 2018

It was 5 months ago when Google announced that they were changing the length of a meta description that they will display on a search results page. Have you increased the length of your meta descriptions? [socialpug_tweet tweet=”It was 5 months ago when Google announced that they were changing the length of a meta description […]

 
There is more to life than increasing its speed

There is more to life than increasing its speed

Tuesday, December 5th, 2017

That, according to Mahatma Gandhi who clearly was never a website visitor because when it comes to websites there is nothing more important than speed! There are 3 reasons why it’s important to get your site to perform as quickly as possible: Conversions SEO Rankings Less Expensive PPC Charges Website speed has always been a […]

 
HTTPS

They’re Going To Know You’re Not Secure

Tuesday, October 10th, 2017

You’ve got a website for your business. You’re probably like a lot of website owners, some people will fill out your contact form, and occasionally you’ll get someone to download a whitepaper or a case study from your site. Then all of a sudden it stops. Nobody is filling out any of the forms on […]

 
It Might Be A UX Problem

It Might Be A UX Problem

Thursday, July 20th, 2017

  You had enough! Your site wasn’t bringing in any business and you decided to fix the problem, once and for all. You did a detailed search for a company that could build a new website for your company. You committed the money and time to the project. You even took time out of your […]

 
You Could Be Losing 23% Of Your Visitors

You Could Be Losing 23% Of Your Visitors

Thursday, May 11th, 2017

As if you don’t have enough to worry about, already! Now, you have to start worrying about whether your website visitor’s browsers are telling them that your site isn’t safe! Really, this is happening! We wrote about this in an earlier post, but now Google’s moving to the next stage of their plan. In Google’s […]

 
Start New Website Project Successfully

Start New Website Project Successfully

Wednesday, February 22nd, 2017

Our agency provides both website design and development services along with digital marketing services. This means that we look at a website project not just from creating award winning designs, but we also look that the marketing side of the project and how a new website will impact the marketing effort for our clients. We […]

 
Is Your Site Up To Date?

Is Your Site Up To Date?

Friday, August 26th, 2016

Last year Google said that they had over 600 changes to their algorithm, each of which could have had a major impact on your website’s visibility!  Mobile use has increased dramatically over the last 12 months!  The concept of Micro-Moments has become a major strategic concept that dramatically changes how we engage and convert website […]

 
Using Bounce Rate To Improve Your Site (Infographic)

Using Bounce Rate To Improve Your Site (Infographic)

Wednesday, September 9th, 2015

We often hear a common complaint amongst people who are struggling to generate conversions on their website. It typically goes something like this: “We’re getting lots of traffic to our site, but little or none of that traffic is converting, What’s wrong with our site?!?!” At this point, we hand the person a glass of […]