Digital Marketing Blog

Podcast Show Formats

Podcast Show Formats

Wednesday, October 3rd, 2018

Podcast marketing is a great channel for businesses of all sizes, in every industry, and for both B2B and B2C market segments. Starting a podcast should be on everyone’s marketing plan if you’re not already running a podcast. There is one question that we get asked a lot from marketers that are just starting to […]

 
how important are marketing metrics

how important are marketing metrics

Friday, September 7th, 2018

Based on a lot of articles that are being written, lately, marketing metrics are increasingly important to everyone. Especially to B2B companies. A recent study by Demand Gen found that 87% of B2B marketers that they talked to said: “marketing measurement and reporting are a growing priority for their organization.” Here’s another surprise. Only 7% […]

 
Get More Customers With Conversion Rate Optimization

Get More Customers With Conversion Rate Optimization

Tuesday, August 7th, 2018

Conversion Rate Optimization (CRO) is one of the on-going areas that you have to focus on to get what you want from your website. Regardless of whether you’re business is B2B, B2C, or if you are a non-profit, CRO will pay dividends on the work that you do to increase the conversions from your website. […]

 
How To Write Meta Descriptions

How To Write Meta Descriptions

Wednesday, May 9th, 2018

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. What Is A Meta Description First, a quick review. The meta description is part of the HTML code of your website’s page that is designed to describe the content […]

 
There Is No One Right Answer

There Is No One Right Answer

Monday, March 5th, 2018

It’s no wonder B2B marketers, salespeople, and CEO’s are in a state of confusion. I just read two white papers on the B2B buying process, both written based on survey data. One of the reports was written by The Rain Group while the second paper was written by Demand Gen and they couldn’t be more […]

 
Marketing Automation For B2C

Marketing Automation For B2C

Wednesday, December 20th, 2017

Marketing Automation is an amazing tool for B2C businesses, however, it has a reputation for being strictly used for B2B companies. Nothing could be further from the truth. In fact, B2C marketers who are using automation have seen conversion rates as high as 50% according to eMarketer Email Marketing Benchmarks report. B2C companies are seeing […]

 
HTTPS

They’re Going To Know You’re Not Secure

Tuesday, October 10th, 2017

You’ve got a website for your business. You’re probably like a lot of website owners, some people will fill out your contact form, and occasionally you’ll get someone to download a whitepaper or a case study from your site. Then all of a sudden it stops. Nobody is filling out any of the forms on […]

 

Is Negative SEO Real?

Thursday, September 28th, 2017

Like you don’t have enough to do, now there’s this! Negative SEO is real and its probably the most compelling reason for you to get into the habit of regularly reviewing what is going on with your website. [socialpug_tweet tweet=”Negative SEO probably best reason to regularly review your site’s data #SmallBiz #seo”style=”2″] What Is Negative […]

 
Why You Need A Mobile-Friendly Website

Why You Need A Mobile-Friendly Website

Wednesday, September 13th, 2017

  Just because we can’t “see” the changes that are happening doesn’t mean that the changes aren’t happening. [socialpug_tweet tweet=”Just because we can’t see the change doesn’t mean it’s not happening” style=”2″] The warnings have been clear, consistent and possibly too ominous. The fact is that mobile is driving everything online and if you’re not […]

 
Holistic SEO

Holistic SEO: The Only Way To Succeed!

Tuesday, August 15th, 2017

  To permanently rank well for organic search results requires that your strategy focuses on every aspect of your website and marketing campaigns. Technical SEO, UX, site content, and social posts all need to be considered in a holistic SEO approach. Successful #SEO Requires A Holistic Approach Click To Tweet Before we dive into how […]