Digital Marketing Blog

Website design is more than just pretty pictures. Good website design can improve conversions and help you rank higher for SEO.

Speed Kills

Speed Kills

Wednesday, March 13th, 2019

When you visit a website, how long are you willing to wait for the page to load? If you’re like most users, 3 seconds seems to be the point of frustration. Page speed tolerance does depend on a couple things like who the user is, what the intent of the visit is, what the industry […]

 
Do You Know Your Score?

Do You Know Your Score?

Friday, November 9th, 2018

Word of mouth is important, regardless of the type of business that you’re in. Today’s online equivalent to word-of-mouth is an online review. We’ve all heard about the importance of reviews but did you know: 85% of consumers trust online reviews as much as personal recommendations ~ Brightlocal Positive reviews make 73% of consumers trust […]

 
Website Flat Design & Your Users

Website Flat Design & Your Users

Wednesday, October 18th, 2017

it’s said in conference rooms around the globe. You used it as your guiding principle when you had your current site built. And, you’re going to use it again when you have your next site built. It’s been a guiding principle since the mid-90’s, and it will be used well into the foreseeable future. “Just […]

 
Why You Need A Mobile-Friendly Website

Why You Need A Mobile-Friendly Website

Wednesday, September 13th, 2017

  Just because we can’t “see” the changes that are happening doesn’t mean that the changes aren’t happening. [socialpug_tweet tweet=”Just because we can’t see the change doesn’t mean it’s not happening” style=”2″] The warnings have been clear, consistent and possibly too ominous. The fact is that mobile is driving everything online and if you’re not […]

 
Holistic SEO

Holistic SEO: The Only Way To Succeed!

Tuesday, August 15th, 2017

  To permanently rank well for organic search results requires that your strategy focuses on every aspect of your website and marketing campaigns. Technical SEO, UX, site content, and social posts all need to be considered in a holistic SEO approach. Successful #SEO Requires A Holistic Approach Click To Tweet Before we dive into how […]

 
It Might Be A UX Problem

It Might Be A UX Problem

Thursday, July 20th, 2017

  You had enough! Your site wasn’t bringing in any business and you decided to fix the problem, once and for all. You did a detailed search for a company that could build a new website for your company. You committed the money and time to the project. You even took time out of your […]

 
Using Images Correctly

Using Images Correctly

Wednesday, May 3rd, 2017

If you want to increase the engagement of the content on your blog or within your website, just add some imagery. It’s a well know fact that people love to look at pictures and when they land on a webpage or a blog article, images will grab their attention first. Yup, you really need to […]

 
User Intent For Content Marketing

User Intent For Content Marketing

Thursday, April 20th, 2017

Back in the day, SEO success was tied directly to a key-word or very short key-phrase. A user would type in a word or two into a search engine query box and they’d receive listings of website pages that matched (according to the search engines algorithm) what the user typed in. That is no longer […]

 
Just Getting Attention Isn’t A Success Metric

Just Getting Attention Isn’t A Success Metric

Thursday, April 13th, 2017

I just finished reading a post by Jakob Nielsen, renowned web usability expert, about user engagement with online ads. The article describes how people view ads that are on a web page. What the team at the Nielsen Norman Group found was that there are 3 design elements that attract user’s attention: Plain Text Faces […]

 
Does Web Hosting Affect SEO Rankings

Does Web Hosting Affect SEO Rankings

Thursday, December 8th, 2016

Why Web Hosting Is Important Ok, I know what you’re thinking,why in the world are we talking about hosting in a blog that is so focused on digital marketing? Does web hosting impact digital marketing? Because, hosting is the foundation for everything relating to your website, your visitor’s experience, lead generation, and lead conversions. All […]