Digital Marketing Blog

How Do You Measure Social Success?

How Do You Measure Social Success?

Tuesday, March 29th, 2016

Chart By eMarketer There are a lot of ways to measure success. According to a recent survey, the way that most small and medium sized businesses measure the success of their social marketing efforts is through views. In fact, 51% of these businesses measure success by the number of views. This is followed by the […]

 
Using Bounce Rate To Improve Your Site (Infographic)

Using Bounce Rate To Improve Your Site (Infographic)

Wednesday, September 9th, 2015

We often hear a common complaint amongst people who are struggling to generate conversions on their website. It typically goes something like this: “We’re getting lots of traffic to our site, but little or none of that traffic is converting, What’s wrong with our site?!?!” At this point, we hand the person a glass of […]

 
Why You MUST Have A Website

Why You MUST Have A Website

Thursday, June 18th, 2015

When you take a step back and look at an overall digital marketing plan, there’s all sorts of tools and nuts and bolts that connects the overall hierarchy. It’s almost comparable to the human body. You’ve got arteries that keeps the blood pumping to the heart. In terms of digital marketing, that blood is your […]

 
6 Common Mistakes When Creating A Website

6 Common Mistakes When Creating A Website

Thursday, March 26th, 2015

With a properly designed website that fits perfectly with your brand, it can quickly become your bread and butter. Everything you do and everything you market can run through your website. Potential traffic should be flowing in and out of your website seamlessly, with no hold ups, ultimately leading to conversions. That’s the idea, anyways. […]

 
Using Your Blog To Improve Page Ranking

Using Your Blog To Improve Page Ranking

Tuesday, March 24th, 2015

SEO and page ranking are tough little cookies to figure out. Why is it so difficult? Well because it’s always changing. Thanks to Google’s love for changing it’s page ranking algorithm, marketers and businesses now have to figure out new strategies to improve their SEO to fit into the guidelines of what Google is looking for. […]

 
How To Create Landing Pages For Your Website

How To Create Landing Pages For Your Website

Thursday, March 12th, 2015

When it comes to creating your website, landing pages are going to be a vital part of the operation. A landing page is a section of your website that a visitor can arrive or “land” on when coming to your site. It’s very important to keep in mind that your home page is not your […]

 
3 Simple Steps For Driving Traffic To Your Website

3 Simple Steps For Driving Traffic To Your Website

Thursday, February 26th, 2015

This month, we’ve been focusing on some of the tools we use here at 3Sixty Interactive to help with our online marketing. As I look through our recent posts, a majority of them have one thing in common — driving traffic. Most of your tools should have that in common for the most part. So […]

 
Where To Start With Your Analytics

Where To Start With Your Analytics

Tuesday, February 24th, 2015

More often that not, we have appointments with potential clients who are having trouble getting any traction with their website. They come to us with this look of desperation and exhaustion, wondering why, oh why, isn’t our site working after all the time and effort we put into it?!?! Of course, this leads us to […]

 
3 Great Tools For Your Digital Marketing Plan

3 Great Tools For Your Digital Marketing Plan

Thursday, February 19th, 2015

With the continuous growth of our digital world, we have been handed a rather large variety of tools to use when it comes to Digital Marketing. In our recent blog posts, we’ve been discussing the insides and outs of those tools and how they work for your digital marketing plan. Take a look at the […]

 
Top 5 Mistakes With Your Adwords Campaign

Top 5 Mistakes With Your Adwords Campaign

Tuesday, February 17th, 2015

If you’ve got a digital marketing plan, you best be using Google Adwords. Driving traffic to your site can be tough at times, if not, at all times. We can thank Google for handing us traffic on a platter through the use of Google Adwords. Google Adwords is an online service that places your advertising copy […]