Digital Marketing Blog

Website Flat Design & Your Users

Website Flat Design & Your Users

Wednesday, October 18th, 2017

it’s said in conference rooms around the globe. You used it as your guiding principle when you had your current site built. And, you’re going to use it again when you have your next site built. It’s been a guiding principle since the mid-90’s, and it will be used well into the foreseeable future. “Just […]

 
Using Bounce Rate To Improve Your Site (Infographic)

Using Bounce Rate To Improve Your Site (Infographic)

Wednesday, September 9th, 2015

We often hear a common complaint amongst people who are struggling to generate conversions on their website. It typically goes something like this: “We’re getting lots of traffic to our site, but little or none of that traffic is converting, What’s wrong with our site?!?!” At this point, we hand the person a glass of […]

 
3 Tips To Improve Site Speed (Infographic)

3 Tips To Improve Site Speed (Infographic)

Friday, August 28th, 2015

Who likes waiting in line? I certainly don’t. Have you ever been to a theme park and waited countless hours in line only to ride a 2 minute ride? I know I have. Even the most patient people in the world don’t like long waits. This is ever so apparent with surfing the web. People […]

 
Why You MUST Have A Website

Why You MUST Have A Website

Thursday, June 18th, 2015

When you take a step back and look at an overall digital marketing plan, there’s all sorts of tools and nuts and bolts that connects the overall hierarchy. It’s almost comparable to the human body. You’ve got arteries that keeps the blood pumping to the heart. In terms of digital marketing, that blood is your […]

 
Top Signs It’s Time For A New Site

Top Signs It’s Time For A New Site

Wednesday, June 17th, 2015

So 10 years ago, you had this beautiful website designed for your company. The moment it was launched, you instantly saw an increase in sales. This website was your baby. But as time went on, the numbers began to slow down. What was once your baby has gradually transformed into an old, cranky website that […]

 
New Website Design Trends

New Website Design Trends

Tuesday, June 16th, 2015

Change: It’s a word us digital marketers have gotten very accustomed to using on a daily basis. I supposed anyone who is online — let’s face it, that’s just about everyone — has become accustomed to the word change. A lot of people cringe when they hear the word change, but for us digital marketers, […]

 
Why Are Landing Pages Important?

Why Are Landing Pages Important?

Thursday, May 28th, 2015

When you look at the overall landscape of your digital marketing plan, there’s so many little intricate pieces that fit into specific parts of your overall plan. It’s like the engine of your car; if one part breaks down, the entire system fails. And well, we all know where that leaves us — on the […]

 
6 Common Mistakes When Creating A Website

6 Common Mistakes When Creating A Website

Thursday, March 26th, 2015

With a properly designed website that fits perfectly with your brand, it can quickly become your bread and butter. Everything you do and everything you market can run through your website. Potential traffic should be flowing in and out of your website seamlessly, with no hold ups, ultimately leading to conversions. That’s the idea, anyways. […]

 
How To Create Landing Pages For Your Website

How To Create Landing Pages For Your Website

Thursday, March 12th, 2015

When it comes to creating your website, landing pages are going to be a vital part of the operation. A landing page is a section of your website that a visitor can arrive or “land” on when coming to your site. It’s very important to keep in mind that your home page is not your […]

 
Top 5 Stats To Commit To Watching In The New Year

Top 5 Stats To Commit To Watching In The New Year

Thursday, December 4th, 2014

  With the new year approaching and another year winding down, it’s that time again. You guessed it. It’s analytics time! Figuring out your data and how well your year went isn’t an easy task. There’s so much to look at — conversion rates, engagement, ROI, etc. So what should you be looking at when […]