It seems obvious, right? If you’re going to run a digital marketing campaign, you must want more business. That’s the goal! Pretty simple.
There are a number of different types of goals for your digital marketing campaigns, and they are all based on a lot of variables such as your business type, your customer type, the product or service that you are selling, and most importantly, what your current online results are.
Here’s an example. Let’s say that your company sells a product or a service that is considered a major purchase by your customers. In other words, your product or service is not going to be an impulse purchase.
You know that your sales-to-lead ratio will increase dramatically if you can educate your prospective customers on your product or service as early in the decision cycle, as possible.
To succeed with a campaign, based on this scenario, would require that your goal focuses on driving traffic to a specific page, on your website, that has an informative paper or product brochure and then getting that traffic to then download that information.
In this paper we are going to explore how to make sure that you are running your digital marketing campaign:
Running ads just for the sake of running ads can be really expensive and will end up wasting a lot of time and resources within your company. By focusing on the specifics of your campaigns, you’ll see improved results and higher ROI’s