The traditional means of getting your customer’s attention is getting harder and harder which is why content marketing is growing in both popularity and impact.
Why do you need content marketing? Because without content there is no reason for anyone to visit your website, your blog, your Facebook page, or any other online property that you have. The only reason that they will come is because of the content that you put there.
All Digital Marketing Channels Benefit From Content Marketing
There are 6 primary channels within the digital advertising arena; Pay Per Click (PPC), Search Engine Optimization (SEO), Public Relations (PR), Social Media Marketing (SMM), Display, & Email and each of these channels will benefit a lot from a solid content marketing effort.
Yet, generally speaking, content gets the smallest amount of attention, a really small amount of time, and very little emphasis during most marketing strategy conversations.
Here’s What’s Inside
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