Increase Conversion Rate Optimization For ROI

If we recognize that all traffic costs money, then conversion rate optimization could represent the single largest impact on your marketing return on investment.

Consider this,

  1. Every visitor to your site has a cost.
  2. Every time a visitor comes to your site and can’t find what they want, they leave.
  3. Every time a visitor leaves, you’ve wasted the money you spent to get them to your site.

What Is A Conversion?

A website conversion or a landing page conversion is the specific action that you are trying to get the visitors to your site, to take.  Some of the more common conversions are:

  • Buy
  • Download
  • Register
  • Click-to-chat
  • Fill out a form
  • Make a phone call
  • And more

Essentially, a conversion is a action (or behavior) by the site visitor that helps to move them through the buying process.

What’s Conversion Rate Optimization

Conversion Rate Optimization is the strategy and tactics required to get more of the visitors to a website to take that action that moves them closer to becoming a customer.

There are a number of tactics that are used to increase the percentage of conversions on a website:

  • A/B Testing
  • Landing page optimization
  • Content optimization
  • Usability analysis
  • Visitor segmentation
  • Visitor journey analysis
  • And many more

Essentially CRO is looking at why visitors to a site aren’t taking the action that you want them to take and determining how to fix that.

Have Questions?

We’d be happy to have a conversion about what our agency does and to help you find the poitnetial opportunities for your business, online.

Contact Us

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