If we recognize that all traffic costs money, then conversion rate optimization could represent the single largest impact on your marketing return on investment.
A website conversion or a landing page conversion is the specific action that you are trying to get the visitors to your site, to take. Some of the more common conversions are:
Essentially, a conversion is a action (or behavior) by the site visitor that helps to move them through the buying process.
Conversion Rate Optimization is the strategy and tactics required to get more of the visitors to a website to take that action that moves them closer to becoming a customer.
There are a number of tactics that are used to increase the percentage of conversions on a website:
Essentially CRO is looking at why visitors to a site aren’t taking the action that you want them to take and determining how to fix that.
We’d be happy to have a conversion about what our agency does and to help you find the poitnetial opportunities for your business, online.