Digital marketing covers a number of different marketing channels from search engines to social media platforms. When properly done, digital marketing can have an amazing impact on a business. When improperly done, it will drive you to the brink of frustration!
Every client that we work with is unique and uses different online marketing channels differently. Our job is to guide our clients through the digital marketing jungle to deliver the right marketing message to the right person, at the right time.
There are a number of ways to use search engines to get more business. Organic optimization (SEO), paid ads (PPC), and LocalSEO are just three of the most common ways to use search engines for marketing.
The channels that will work best for you will depend on a number of variables like who you’re trying to reach, how aggressive you want to get with your marketing, and what your budget is for digital marketing
Social media can be the Ying and Yang of digital marketing. There are great reasons to use this channel, however, it does come with its own unique set of challenges.
Getting experienced assistance with your social media marketing will improve your ROI while making sure that your online reputation stays in-tact.
One of the biggest drivers of the explosion in podcasting is mobile device usage. As more and more people are stepping away from their desktop computers and using mobile devices, podcasts are dramatically seeing increasing listeners.
The second driver of podcast growth is the hectic nature of everyone’s lives. It seems that we’re all busier than we’ve ever been and it’s harder and harder to find the time to read. Podcasts are a way that people can get information on topics that they’re interested in while they are on the move.