There’s no hidden secret anymore that content is the lifeblood of your digital marketing operation. Everywhere you look, everything you see is content. But how did that content make its way onto your computer? How did that content catch your eye and get you to click or read further?
The answer is good promoting. While writing good content is essential, it’s only a portion of what content marketing consists of. Another big player in content marketing is promoting your content. Just because you’ve written high-quality content doesn’t mean it’s going to be seen by the right people. And that’s the key here, getting your content seen not only by consumers, but by the right consumers.
So let’s not waste any more time. Here’s 3 owned (free) methods to promote your content marketing.
Use Those Lists
For this example, let’s say you’ve got a really good deal or coupon going on. You’ve spent all this time gathering emails from visitors to your site. Now it’s time to put those email lists to use. Once you’ve created your content — ads, landing page, or whatever it may be — it’s time to lure those email recipients to your landing page for your coupon. And remember, even your email needs to have high-quality content, starting from your subject line to the last thing they read before heading to your landing page.
In my opinion, there’s no better way to promote your content than social media. The reason being is there is such a huge pool of consumers to go to. Everyone is on social media these days, and the best part is, you don’t have to spend money. Once you’ve created your social media accounts for your business, you can easily promote your content free of charge. Even better, if you’ve got a handful or more social media platforms you are using, you can use tools such as Hootsuite to post your content across all platforms at once instead of having to type up that post individually. You can literally take 5 minutes in the morning and promote your content across your various platforms. But keep in mind, you have to create compelling posts, because again, that’s considered your content. Bad posts will lead to little to no interactions.
Chances are you’ve got a website. And on that website, you should have a blog. Although blogs don’t directly lead to a sale, it can do wonders for your brand awareness and bring people to your site. And guess what, a blog is free. You can create great content and share it wherever you choose, whenever you want and watch consumers funnel in to your site. Again, it’s about promoting your content and your brand, and a blog is an easy, free way of doing this.
In The End
There’s many methods out there for promoting your content marketing, whether it’s owned, paid or earned media. But for those companies that are just starting up and don’t want to spend any money, there’s many great owned opportunities to get your content in front of the right eyes.