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Our agency provides both website design and development services along with digital marketing services. This means that we look at a website project not just from creating award winning designs, but we also look that the marketing side of the project and how a new website will impact the marketing effort for our clients.

We talk with a lot of business owners and marketers, every month, that is ready to get rid of an old, stale, and unattractive website and trade it in on a shiny new website. Without exception, every one of these people that we’ve talked with is surprised when we turn the conversation around to search engine optimization (SEO).

Why SEO On Website Rebuild?

Why in the world are we bringing up SEO when they just want to get a new website? Because a significant change like a new website, or even major modifications to an existing site, can have either a vast and detrimental negative SEO impact on your business, or it can have minimal negative SEO impact on your business.

The difference comes down to whether or not you think about SEO as you plan out your new website project.

Chances are high that if your getting ready to start a new website project, you’ve had your current site for a number of years. Over the course of those years, you’ve probably amassed some level of rankings with the pages of your site. Some pages might be showing up on the first page of Google for relevant keyphrase for your company. Some pages may not be on the first page, but they’re on the top 2-3 pages. Plus, you probably have some backlinks coming to your site that is helping your ranking value.

Because of the history that your current site has with the search engines, it’s important to not throw all of that away by building a new website. By taking just a just a little extra time to develop a plan could save all of the rankings that you currently have and just transfer those rankings to the new website.

The Plan

The first consideration for your new website project is to decide if you really need a new website, or could you just put a new “skin” on your current site? If you’re just tired of the look of your site, but everything else is working well, redesigning the site could be the easiest way to keep all of your rankings intact and get a fresh look of your site, at the same time.

If, however, you’ve decided that you do need a new website, then here are some things that you’ll want to include in your plan so that you can minimize the negative impact on your website’s SEO rankings.

Summary

There are a lot of things that have to be managed with a new website project and unfortunately most people don’t think about the SEO impact until it’s too late. By taking just a little extra time and preparation, your next website development project could be a lot smoother and not create a negative impact on your day-to-day business.

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