Estimated reading time: 2 minutes, 38 seconds

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Podcast marketing is a great channel for businesses of all sizes, in every industry, and for both B2B and B2C market segments. Starting a podcast should be on everyone’s marketing plan if you’re not already running a podcast.

There is one question that we get asked a lot from marketers that are just starting to get their plans in place and that is “what should our podcast be about”.

So, I thought I’d take a minute to review the most common podcast formats. Choosing your show’s format could be the single most important decision that you make.

Building an audience requires consistency, so the format that you choose now is going to be with you for quite some time. Be sure to choose the format that is going to resonate best with your audience.
There are a lot of different ways that you can format your podcast so we’ve listed out the most popular formats below:

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