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Smart Phone Usage Has Doubled In The Last 3 Years! This according to comScore’s 2017 US Cross Platform report and since 2014 mobile has driven all of the growth in online consumption. Mobile is HUGE!
It’s not just mobile users that you have to be aware of, either. Google is also heavily involved in trying to get everyone to look at their online efforts with a mobile priority. There are 2 major Google programs that everyone needs to be aware of: the AMP project and their mobile first strategy for indexing website on their search engines. Both of these programs are focused on ways to improve the user experience on a mobile device.
Without trying to get too technical, there are 3 different ways to build a site that Google will consider mobile-friendly (here’s an article about why what Google thinks is important):separate domain, dynamic serving, and responsive. Responsive is the best option because of the way that responsive works. A responsive site will look at the device that the user is on, for the screen dimension, and it will then deliver your website to fit that screen size.
There are 2 really great advantages to this:
Having a site that is mobile responsive will make sure that people on phones, tablets and desktops all get the same experience and you only have to maintain 1 website!