Many times we hear from companies that social media is strictly for B2C, and there really is no room for it in B2B marketing. If you feel the same way, then you are likely missing out on a great marketing opportunity.
Social media can be a great tool for B2B marketing. In fact, 87% of B2B marketers are already using various social media platforms as a part of their marketing plan, and finding success. So how can B2B companies use social media as part of their marketing?
This is what we discuss in episode 9 of the Digital Lunch Break. You’re going to learn how to use social media and also what platforms are working for B2B companies. For many marketers, the relationship between B2B marketing and social media isn’t 100% clear. The following video is going to clear that up for you, hitting on points of how to get started, finding your audience and how to analyze and make improvements to your B2B social media campaign. So grab a comfy chair and enjoy episode 9 of the Digital Lunch Break.