We’ve all heard the tortoise vs. hare story a million times. It’s kind of one of those old tales that just about applies to anything in life, but never would you think it’d apply to social media.
But if you take a look at the race between YouTube and Facebook in regard to videos, the tortoise vs. hare story couldn’t apply any better. You’ve got YouTube, the quick, overconfident video platform that jumped out of the gates, attracting millions of videos and users from the start. Then you have Facebook, the slow, but steady tortoise that has continuously made strides since the start of the race.
Well…we all know how the story ends, and it’s shaping up to be the same with Facebook vs. YouTube, and that’s because of two big releases Facebook is planning with its videos. Let’s take a look.
Ads are Coming!!
Yes, you read that right. Facebook video ads should be coming to you soon. How do we know this? Well, Facebook is already running video ads with certain publishers, including Fox Sports, the NBA and others. Companies will receive 55% share of ad revenues, which just so happens to be the exact same amount offered by YouTube. You can now see why we call it a race against YouTube.
This is a massive gain by the tortoise in this race. As of now, Facebook’s only hook for luring people into posting videos is the guarantee of more views. But we all know that only goes so far.
Of course, this is only a trial period, but I’ll bet my bottom dollar that it goes over very well considering the amount of people on Facebook these days. So keep an eye for this to be accessible to all advertisers.
Do you think it’s a coincidence that video ads are going to be available soon and that Facebook recently amped up it’s analytics package? I think not.
When video advertisers go into their insights section of their business page, they will now notice a nice new shiny Videos tab. And we all know what this means. Advertisers will now be able to get better data on their videos, allowing them to figure out what is and isn’t working.
Facebook says video publishers will now be able to track views, top videos, metrics and much more! From there, you can break down your videos to organic vs. paid, auto-played vs. clicked and others.
So Who’s Winning the Race???
Many people believe that Facebook has already passed YouTube in this little race. It’s too close to really tell at this point, but if these rollouts for Facebook are any type of indicator of how the race will finish, it looks like the tortoise might be defending his title.