Let’s face it, email marketing is old school. It’s one of the first strategies for digital marketing. But that doesn’t mean it’s not still important for your digital marketing plan.
Believe it or not, but email marketing is continuing to become more important. Thanks to the fact that it’s a prehistoric form of digital marketing, it’s had its share of time to learn and evolve. Now it’s a nicely polished product that’s ready to deliver.
Email marketing is no longer about sending a bazillion emails to random people and hoping that some of those people become a paying customer. That’s far from what it is today. Instead, email marketing is a savvy digital marketing strategy that involves many components, including targeting and analytics. But it all boils down to catering to your subscribers and keeping them nice and happy.
So here’s a few strategies to make sure you don’t turn those smiles upside down.
The last thing you want to do is flood your subscribers’ inboxes with too many emails. So let them decide the frequency of emails they receive from you. Some people might enjoy a daily email update, while others only wish to receive emails on a weekly basis.
Just as you allow subscribers to select the frequency of emails, you can also allow them to decide what type of emails they receive. Perhaps you send weekly updates, product information emails or discount emails. Allow your subscribers to decide which of those emails they wish to receive. Chances are, you’re going to have subscribers who want product updates but don’t wish to receive your weekly or monthly newsletter.
It’s inevitable that you’re going to get inactive subscribers. So make sure you figure out who these inactive subscribers are and create a reengagement plan. There’s some great strategies and a simple plan to follow when it comes to reengaging your inactive subscribers.
So these are just a few little tricks to use when keeping your subscribers engaged with your email marketing campaigns. Keep in mind that this is an ongoing process that will never end. If you don’t make changes to your email campaign, you will lose subscribers. If you’d like to learn a little more about the growth of email marketing, take a look at the infographic below.