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The long wait is over!! That’s right, folks. Football season is upon us! Which means it’s time to dust off the tailgating equipment, get your fantasy football team(s) ready and whip out your lucky game-day _______ (insert superstitious item).
Fans from all over the U.S. are gearing up for another run at the national championship as well as the coveted Vince Lombardi Trophy. But it’s not just fans that will be gearing up for the gridiron action this year. Marketers from every corner of the country will be using little tricks and strategies to promote their products and services during the peak times of football season.
So here’s a few things to keep in mind when preparing your digital marketing plan for the upcoming season.
Saturday and Sunday is an action-packed 2-day rush of football madness, so it’s your responsibility to figure out when the big games are on and when people in your specific geographic location will be in on the digital madness. Millions of football fans from around the country will be burning their fingertips out, posting to social media, chat rooms, forums, etc. about what is happening. So it’s important to figure out when the high times and low times happen, and focus your strategy on those high times.
Again, people will be chattering about the action, so why not get in on the conversation. Of course, you want to keep it somewhat relative to your business — this can be tricky at times — but maybe a few posts during the weekend about the team your business resides in can go a long way. Also pay attention to hash tags that are picking up steam and use them in your posts.
During football season, just about anything that involves football is a guarantee to catch fire. So try to so spark some interest in your audience by using a football theme on a promotion or two. Are you a brick-and-mortar store? Offer a discount to anyone who wears something that sports your home team’s logo; and that can work from high school all the way to the pro teams.
Now this is one might now work for every business, but showing support for your home team can go a long way with customers. So maybe pick a day where your employees are allowed to drop the shirt and tie and go with your home team’s gear. Or put together a party at your office where employees are welcome to come watch the big game together. Take photos of the event, or the wardrobe change, and post the photos on social media for all your followers to see. This can create common ground with consumers, which can bring in new followers.
So as you can see, there’s plenty of little tricks and strategies to use during the gridiron season. Even if your business has completely nothing to do with football, there’s still ways to make your way onto the playing field. I’d love to hear some strategies you’ve used during football season that got positive results, so feel free to share in the comment section below.
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