As we were discussing in our last post, thousands of dollars are wasted, every year, by businesses trying to get more out of their online efforts. This money is wasted when web design and development projects are thought to be the single answer to poor business performance, online.
There are a lot of moving parts to online and it’s important to identify exactly what the problem is before a project is started. The areas of a potential problem could be a lack of traffic to a website.
If the lack of traffic is the real problem then building a new website isn’t going to fix the real problem. A new site will not generate traffic.
If the traffic that is coming to the site isn’t made up of audience members that making up a businesses customer profiles, then a new website isn’t going to fix this.
If visitors to your website can’t find the research information that they need to research your product or services, you don’t need a new website to fix that.
There are a lot of questions that have to be answered before anyone should decide on a new web design and development project. A new project can take a sizable investment and will take a fair amount of time for a number of months by a number of people. You’ll want to be sure that you have done your homework to make sure that a new website is, in fact, what you need.
We’ve written a white paper on this issue, “Stop Wasting Money On Websites” that every marketer or business person should read before diving into a new web design and development project. It will help identify how to figure out what the real problem is, and where to put resources to fix the problems.