There’s two very important pieces of the puzzle when it comes to your digital marketing plan: traffic and content. And the two just so happen to work hand in hand. You see, without good content, you won’t acquire good traffic, or any traffic at all.
Or if you do get good traffic and the content on your site isn’t relevant or high-quality, your traffic may leave. So as you can see, your content has much to do with the quality of your traffic.
So that means you have to create high-quality traffic on everything you create, from your social media posts, ads and blogs all the way to the final checkout page. If not, you could lose a potential sale somewhere along the buy cycle.
You heard me say content has to be relevant. This means you have to create content that solves the same problem as the product or service you offer. People are coming to your site for a solution to a problem they have. That solution is the product or service you offer. So it’s important to stick to material that is geared around what your business has to offer. You don’t want to stray too far from this because you might give off the impression that you offer something totally different. This will attract the wrong traffic.
You also want to create relevant information on your landing pages. If someone clicks on an ad for a particular product, then they should land on that product page. And that product page should contain only information about that specific product.
People don’t want to waste time scanning through pointless content when they come to a landing page for a product or service. They simply want to find out more information on that particular product in order to make the best decision on making a purchase or not. So keep your content to the point and limit how much information you provide. You want to provide all information, but not create 6 pages of content.
If you’d like to learn more on how to use your content marketing to generate traffic and convert that traffic into leads, take a look at the short video clip above.