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User Experience (UX) is how a visitor to your website “feels” about the experience they have with your site. The design of every page on your site will, as you can imagine, have a major impact on that feeling.
There’s more. In today’s online environment, a poor UX will negatively impact your SEO rankings, the conversions that happen on your site, and will leave your visitors with a negative bias towards your brand.
Web design is so much more than just a nice looking web page. The design is also a primary part of helping your website users accomplish what they came to your site to do.