Marketing Automation Demo Page

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Marketing automation is extremely powerful, but getting the most from it requires the right agency partner!

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Sales Automation

Full Lead Lifecycle Management

Sales leads are the lifeblood of your company. Every marketing and sales person within your company is focused on getting more sales leads.  Marketing automation is a powerful tool (white paper link) that you can use to increase the quality of your sales leads!

In today’s market there are two things that we know about sales leads

  1. The sales process of yesterday is now the buying process and your prospective client is in full control.
  2. The buying process is not linear.

The change in how we have to market and sell is well documented and as a result of these changes it is critical that you have a lead lifecycle management plan in place that provides the potential client what they want, when they want it.

Lead generation isn’t just about driving more people to your website. It’s about driving the right people to your website and then getting them to engage with your site in a manor that you can begin to have a 1:1 relationship with them because they are not going to decide to do business with you the first time that they visit your site.

You have to structure your strategies for the long term, nurturing those prospective clients while they are working through their buying process. That strategy then has to account for the fact that your prospects will go back and forth between different stages of their decision process, multiple times.

To successfully execute on a strategy that will properly nurture your prospects, you will need a platform that will provide you with all of the tools to interact with your prospects, capture key data, optimize your sales funnel, and help you to convert those sales leads into customers.

marketing automation lifecycle management

3Sixty Interactive has helped us be able to develop a process that ensure greater lead quality and systemized follow up with our leads to give us a higher close ratio

~Sarah D’Ziurman

marketing automation workflow

Marketing Automation Power With Sales Grace

Managing sales leads can be a tricky thing. The people that are entering your sales funnel need and deserve your utmost attention at every stage of their buying cycle. Your sales people shouldn’t be handed a sales lead until that lead is “sales ready”. Combine these highly labor intensive needs and add to it the pace of growth at your company and in no time your process is out of control.

By using a marketing automation system’s limitless workflow power you’ll be able to send highly personalized sales and marketing messages, setup alerts for that special lead so that your sales department knows when they return to your website, and even have that alert tell the sales team what service or product that the sales leads are looking at.

Workflows are the most powerful tool at your disposal and when it’s combined with your sales department you’ll find an entirely new level of intelligent business development synergies at your company.

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We Don’t Like Tooting Our Own Horn But…

We’ve been implementing marketing automation strategies for clients for over 10 years and we’ve been able to help clients in the manufacturing, retail, services and nonprofit industries.

Marketing automation is extremely powerful, however it can also be extremely intimidating.  Using a knowledgable marketing automation agency to help you get the most from marketing automation is key!

If you thing that marketing automation could help your company but you’re not comfortable with the technology, just give us a call. We’d be happy to run through our marketing automation platform with you and review how we can take the burden of implementation off of you and help you get all that you can from this tool.

Oh, and by the way, we’ve also obtained the highest level of certification available from our marketing automation partner, SharpSpring.