What Should You Be Tracking In Google Analytics?

In our previous blog post, Where to Start With Your Analytics, we discussed some good starting points when starting with Google Analytics; as if the title didn’t give it away.

We’d like to dig a little deeper in this post and discuss some of the better tricks you can use to optimize your site. The video above also discusses a few of other tricks and goes hand in hand with this post, so be sure to watch the video prior to reading this post. So let’s take a look at some tricks you can use with Google Analytics.


You can just hear that soccer announcer shouting it out, can’t you? But with Google Analytics, you want to be setting goals for yourself, and it’s often a piece of the puzzle that is overlooked.

Once you’ve installed your tracking code onto your website, it’s time to set up goals. You need to set standards on what you hope to achieve, otherwise, it’s difficult to judge whether or not you are accomplishing what you hope to accomplish. Ask yourself what you are hoping to accomplish with your site or what is the purpose. Are you tracking ads, call to actions, purchases, subscriptions, etc.? Once you’ve established your focal points, set some numbers and try to hit those numbers. If you fall short, then it’s time to make some changes.

It’s All About Speed

Now I am no NASCAR fan by any means, but I do know the world loves to go fast, and the same goes with websites. If your site is running slow, it may send people away, and that’s not what we want. It’s all about user experience, and a slow site is a no-no. Thankfully Google Analytics has a great feature that allows you to see the load time of your pages. If something is running slow, then you need to go in and determine a way to speed things up.

Be the Eye in the Sky

Your website is your baby and you have all the right in the world to look in on visitors on your site. Thanks to a new little trick Google Analytics recently introduced called Real-Time Reporting, you can now track information about visitors that are on your site at that particular moment. It’s like you are hovering above your site watching all the interactions as they happen. What a huge advantage!! This little trick gives you additional information on your visitors about their location, how they arrived and the pages they visit.

So that’s it for now. Obviously we could go on for days discussing the insides and outs of Google Analytics, but these are 3 tricks that really pay off and help improve your site no matter the business. So again, take a look at the short video above for more inside info. on Google Analytics.