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Mobile marketing saw a huge increase in 2014. No new news, right? The vast amount of people turning to their phones to do their shopping continues to grow. It’s gotten so extreme that Cyber Monday is now competing with Black Friday in terms of total sales.

This has digital marketers salivating. The ability to put specials, promotions, products onto a user’s smartphone is a marketer’s dream come true. But now that we’ve saw how marketers tapped into mobile devices in 2014, what should we expect in 2015? Let’s take a look at a few of the new trends with mobile marketing.

Mobile Apps Take Over

The smartphone first caught fire because of its easy accessibility to the internet. It’s basically a mobile computer that you have on you at all times of the day, or for some, at night. With the click of a button, you were on the web surfing away.

But that’s changing, and that’s because of mobile apps. People are starting to use mobile apps more than they use the web, and it’s by a landslide. According to the Business Insider, of the total time spent on phones, people are spending 86% of their time on mobile apps compared to 14% of time on the web. Kind of hard to believe, right? But it’s true, and that means mobile marketing in 2015 is really going to have to take a swing at these mobile apps and figure out ways to tap into this resource.

Apple Pay Is Just the Start

The ability to make quick purchases on phones is what consumers are looking for. A perfect example is Apple Pay, which was rolled out in September of 2014 with the launch of iPhone 6, iPhone 6 Plus and Apple Watch. By getting the three major credit companies – Visa, Mastercard and American Express – Apple Pay was used daily 3 times as much as its rival, PayPal.

So what does this mean for the future of mobile pay? Of course, predicting the future of digital marketing is like throwing a dart at a dart board blind folded with your off arm. But think about what would happen if retail stores began creating their own pay services similar to PayPal and Apple Pay. This is something to keep an eye on when it comes to mobile marketing in the New Year.

Security, lock it down!

Unfortunately, there is never a full-proof, 100% plan to keep consumers information safe on the internet. But that doesn’t mean you have to leave your information out there on a platter for everyone to take a bite out of. And that’s probably the biggest advantage at this point with desktop shopping compared to mobile shopping.

Ask yourself, would you purchase a car through your mobile phone? Chances are, you probably wouldn’t. Some might not even trust purchasing a car on a desktop, but most people feel safer with security on a desktop than a mobile device. And security may be the only thing that stands between mobile devices taking over nearly all online shopping. So keep an eye out for new security protection this year for mobile shopping. This may even come in the form of a mobile app.

Now What?!?!

Just because the number turned over from 2014 to 2015 doesn’t mean you have to do a complete 180 on your mobile marketing strategy. Continue to use what is working for your company, but keep an eye on the new trends and if something catches your eye, give it a try. You never know what will lead to more conversions unless you give it a good try.

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