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More often that not, we have appointments with potential clients who are having trouble getting any traction with their website. They come to us with this look of desperation and exhaustion, wondering why, oh why, isn’t our site working after all the time and effort we put into it?!?!
Of course, this leads us to ask them about their analytics. To our surprise, many times, these potential clients either don’t use analytics, or even worse, don’t know what they are. That literally floors us when we hear that one. If you’re not reviewing your analytics, how are you supposed to know what is and what isn’t working? So for those who don’t use analytics or aren’t sure where to start, let us give you a quick rundown of a good starting point.
Before you even get set up, you have to learn the terminology. You’re going to see words like bounce rate, new sessions, campaigns, acquisitions, behavior, etc. If you don’t know what these mean, you won’t know what you’re looking at. So become acquainted with the terminology. Thanks to the magical world of the internet, you can find the meaning of these words pretty quickly.
There’s no place like home, and when it comes to Google Analytics, your home is your dashboard. Your dashboard provides you with a brief overview of some of the key points on analytics. It allows you create a customized view of your data and it’s a great way of getting a quick look of how things are working without having to navigate through the many reports. This should always be your starting point.
Another great thing about your dashboard is you can set shortcuts. So if there are pages or reports that you visit frequently, click on the shortcut link above it and you will have quick and easy access to it.
At first, Google Analytics can be a little overwhelming. There’s enough numbers, bars and graphs to fill an entire year of high school geometry. But don’t let that scare you away. You don’t have to look at every little statistic to understand what’s working and what isn’t. Here’s 3 things you should certainly focus on to begin.
This is a good start if you’re just getting started with Google Analytics. As I mentioned before, it can look a little overwhelming at first when you see all the numbers and charts, but once you narrow it down to what you want to look at to make corrections on your site, it really is a simple process. And of course, don’t stop measuring. Just because you made some changes that led to better traffic and conversions doesn’t mean your site is a finished product. There will always be room for improvements as the digital world continues to change and evolve.
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