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When you take a step back and look at an overall digital marketing plan, there’s all sorts of tools and nuts and bolts that connects the overall hierarchy. It’s almost comparable to the human body. You’ve got arteries that keeps the blood pumping to the heart.
In terms of digital marketing, that blood is your traffic, and your heart, well, that’s your website. All the other tools are doing their job, making sure that traffic — the right traffic — continues to run to your website. Without the right traffic coming to your site, the system ultimately fails.
Just as the human heart serves many purposes, so does your website. So let’s take a look at a few of the reasons why you should have a website.
Just as it says, there really is no limit. If you wish, you can reach people on every corner of the planet. Not that you would need to, but the option is there. Which means you can reach just about all of your intended targets, assuming you’re doing it right.
Unlike most retail stores, your store doesn’t have to close for the day if you have a website. A website it running 24/7/365 days a year. You’d be surprised how many people do their online shopping at some of the latest, or earliest, times of the day. A website allows you to remain open and keep business moving. And you don’t even have to pay a gas and electric bill!!
Got new products? How about an entirely new department? Well, if you have a store, that means you need to do some renovations and make room. Not with a website! There’s unlimited space for your site on the world wide web, so if your business is expanding, your website can continue to grow with ease.
Ok, raise your hand if you’ve encountered this situation: you do a search online for a particular market. A listing comes up of select businesses — some with websites and some without. You instantly skip over the ones without a website and move on to the ones with a valid website.
If you’re anything like me, you’re raising your hand right now. That’s because having a website, whether you know it or not, shows credibility. A nicely designed website will let your visitors know that you know what you are doing, and it allows them to trust your business. This is why most of use click on the business that has a website.
As you can see, your website does a lot more than simply showcase your business. It brings all your digital marketing tools together in one place. All your tools are out there doing work every day, and all that work and effort makes its way to back your site. In the end, your site becomes your central navigation tower for the overall digital marketing plan.
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