Case Study
Increased Conversions 157% Above Industry Averages
DayStarr
Telecommunications
DayStarr Communications is a high-speed Internet, TV and phone service provider. Founded in 2001, DayStarr Communications provides the fastest and most advanced fiber-based communi- cation services to its customers.
As most service based companies, DayStarr leans on its website and digital marketing efforts to generate sales leads for their sales team and in the highly competitive communications industry those lead generation efforts are critical to their company’s ongoing profitable growth.
DayStarr had gone through a number of different website rebuilds and online ad campaigns to improve their lead generation, but nothing seemed to be working.
Improving lead generation is at the heart of nearly every B2B marketing engagement that we take on. On the surface this seems like it would be pretty straight forward, however, when it comes to digital there are a lot of moving parts.
But, if you get all of the moving parts in correct alignment you can really make an impact on your business.
The work that we did with DayStarr brought in an increase of sales leads at a rate of more than 157% above the industry average. This is a compelling story about getting digital marketing parts to line up and deliver real results
Solution
The first step for getting more sales leads was to work with DayStarr to develop a strategy that would begin with driving a higher quality lead to their website and then to make sure that the website had the appropriate information and elements that would begin converting this traffic into prospects and then ultimately customers.
Step 1
Our first step was to improve the DayStarr website to convert more visitors.
Rather than completely rebuild yet another website for them, we were able to use their current website and make the necessary changes to it to improve the usability and conversions of the site.
This saved DayStarr both money and time, getting more sales leads sooner.
Step 2
The second step of our strategy was to drive a higher quality of visitors to the DayStarr website.
This started by identifying the ideal client for DayStarr and then focusing our digital marketing efforts on the channels where we could find these ideal clients.
Results
In a word, WOW!
We have been able to grow traffic to the new website by over 61%! We were able to do this utilizing two primary digital channels, paid search (PPC) and display advertising.
Our reporting showed that the conversion rate of the traffic coming to the site was 6.76% (consider that the average conversion rate of a website in the US is 2.63%).
This meant that DayStarr was receiving over 200 conversions through their website every month and they were receiving on average 95 phone calls to their office directly from an ad campaign that we ran on Google’s search engine.
157.03
More Conversions
Than Industry Average
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