Solution
This engagement was created to develop a process that would provide conversions to people at varying stages of their buying process. And, we had to do this with minimal human intervention and highly personalized content.
Our hypothesis was that people were requesting the coupon early in their buying process and as they progressed through their decision making, there was an opportunity for them to forget that they had received the coupon.
To see if our hypothesis was accurate we implemented a workflow through our marketing automation platform that followed up with the people that requested a coupon with a series of messages spread out over a 2 week time line.
There are a total of 5 email personalized messages that are sent to the person that requested the coupon. Each message highlights a different Jabro value proposition with a call to action.
The final email in the workflow is a simple reminder that states:
“It’s been almost 2 weeks since you requested your coupon and we just wanted to send you a reminder. You can download it using the link below”
This last email then goes on to offer assistance with a contact us link and a link for driving directions to the Jabro showroom.
The results are in and the solution has made a substantial impact in the effectiveness of the coupon offer.